But securing the right contact has never been more difficult in today's dynamic, ever-changing market. Many technology companies have inaccurate data that impacts their ability to reach B2B organizations to sell their products.
Marketing managers today are under a lot of pressure to generate high-value leads that ultimately lead to purchases. To do this, a marketer must not only start with a database filled with good information but also one that is well structured and able to detect B2B opportunities for their business.
The key to turning a potential client into a customer who ends up ivory coast phone number list buying is very clear: data accuracy. To do this, not only is a correct CRM structure (fields and attributes) and data accuracy required, but each campaign and sale must be constantly fed with data that allows for improved segmentation and better reach of the target audience. By combining it intelligently with different multi-channel marketing tools such as web optimization, landing page creation and social networks, in this way we will shorten the time of the sale and increase benefits by improving the results.
We can determine 10 steps to have a B2B database suitable for lead capture.
1. Determine the relevant data and keys for Marketing and Sales. Unify business objectives and strategies.
2. Determine, delimit and reconcile information through fields and attributes that allow us to segment and collect any data.
3. Increase and enrich the database constantly and through automated management.
4. Target campaigns towards narrow and limited segmentations.
5. Conduct communications through all channels.
6. Increase Landing Page utilization rates.
7. Improve sales funnel conversion.
8. Advance the usefulness of data between Marketing and Sales.
9. Consistently address common database issues.
10. Measure and analyze the actions carried out.
There is therefore a need for collaboration between Marketing and Sales in business. Today, with the continued adoption of automated systems and better processes, sales managers expect higher quality leads and are in need of them. To achieve this, it is essential to have more data information and to segment them intelligently and efficiently in order to generate qualified opportunities.
