There is no other way for your company to relate to suppliers, partners, customers or other important members of your business.
Like internal communication, it is especially important in the midst of COVID and the rise of teleworking.
And it is in the midst of a transformation process.
That is why, in this article, we are going to talk about it.
Who is responsible for a company's external communication?
While companies hesitate between Human Resources and Marketing when defining which department has to manage internal communication, they are much clearer in the case of external communication:
Or he's in charge of marketing.
Or a marketing, advertising or public relations subdivision is responsible.
What are the main types of external communications?
An effective external communications strategy must bulk sms thailand employ a wide range of tactics to convey information to the audience it serves.
And that includes:
It sounds a lot like everyday marketing, right?
Although it may seem that way, it is not the same thing, just a “small” part of the work that marketing does.
The biggest difference is that instead of managing communication with clients and potential clients, when we talk about external communication we refer to communication with anyone who is not within your company.
With this description, while all companies benefit from these approaches, large companies are the ones that need it the most.
