Cluster Content Strategy: What It Is, Meaning and How It Works
Posted: Tue Dec 03, 2024 9:35 am
Until recently, the editorial plan was created starting from a keyword search , that is, the set of keywords that, in our mind, would be used by users potentially interested in our business to find one of our contents, possibly the most suitable based on the need of the moment. The current situation, however, tells us a very different reality: the very high number of contents that are continuously published on the web has required an "update" of the (artificial) logic with which search engines propose contents to a user.
To be able to overcome these new obstacles, one of the solutions that can be implemented is the development of a Cluster Content Strategy.
What is a cluster content strategy?
A Cluster Content Strategy is an SEO strategy created to optimize a site's structure and internal links starting from the choice of a Topic Cluster (which will be the key topic of the editorial plan) and organizing the contents into Pillar pages and cluster pages .
The Elements of the Cluster Content Strategy
A correct cluster-based strategy is composed, broadly speaking, of 3 fundamental elements, well explained in the Hubspot illustration that you can find below:
Pillar Contents
Hyperlinks
Cluster Contents
How to Use Topic Clusters for More Effective Content Marketing
What is it? Let's find out point by point.
What is Pillar Content?
Generally referred to as the Pillar Page , it is the page that represents the central pillar of the entire editorial strategy that is being developed and will be the focal point where all users looking for information on that particular topic will have to, in one way or another, land.
If the company sells Customer Relationship Management (CRM) software, the pillar page will be “CRM: why you can't do without it”, if systems for video meetings are produced it will be “The definitive guide to video calls”.
This content, which generally takes the form of a normal web page, will have to be a sort of index that allows the initial collection of information on the central topic and which then refers to other more specific or specialized content in the event of a request for further information actually expressed by the user who is reading.
Want to find out how to build a pillar page? Click here !
Hyperlinks
The simplest way for the user to express his hunger for knowledge is to click on one of the links, or rather hyperlinks , that we will insert in the text of our pillar page. This allows us to have a central hub for collecting visits that is organized to provide all the main information on the chosen topic but at the same time streamlined and effective, requiring a micro-action (the click) from the user when he arrives at the specific insight he is interested in, guiding him to another page.
What are Cluster Contents?
Here we come to the real contents with a high edu-informative content. The Cluster Content france whatsapp number data 5 million is the landing page that you reach when you click on one of the hyperlinks and it is the in-depth analysis that has been explicitly requested. It must therefore be able to satisfy your needs , providing the correct information , in the correct way and answering the questions that the user was unable to answer independently.
The old school editorial plan finds its place in the logic of Cluster Contents, which will be articles based on specific keywords (one or more!) and will have the dual task of in-depth points and lead magnets , as they can be embellished with specific calls-to-action to make the prospect continue on his path.
Why a Cluster Content Strategy?
If all that has been presented above is not enough, there are two more reasons to rely on this strategy.
The first is that a well-developed Cluster Content Strategy allows, with a non-excessive number of contents, to manage the buyer's journey of prospects at different stages of in-depth study on the topic, without boring them and letting them choose what they actually want to read.
The second is that building a very large page that talks about a topic guarantees authority and reliability in the eyes of the reader , who will have the opportunity to perceive and see the preparation of the company from A to Z on the chosen topic. And these days, finding someone you can trust is very important.
Has your company already deve
To be able to overcome these new obstacles, one of the solutions that can be implemented is the development of a Cluster Content Strategy.
What is a cluster content strategy?
A Cluster Content Strategy is an SEO strategy created to optimize a site's structure and internal links starting from the choice of a Topic Cluster (which will be the key topic of the editorial plan) and organizing the contents into Pillar pages and cluster pages .
The Elements of the Cluster Content Strategy
A correct cluster-based strategy is composed, broadly speaking, of 3 fundamental elements, well explained in the Hubspot illustration that you can find below:
Pillar Contents
Hyperlinks
Cluster Contents
How to Use Topic Clusters for More Effective Content Marketing
What is it? Let's find out point by point.
What is Pillar Content?
Generally referred to as the Pillar Page , it is the page that represents the central pillar of the entire editorial strategy that is being developed and will be the focal point where all users looking for information on that particular topic will have to, in one way or another, land.
If the company sells Customer Relationship Management (CRM) software, the pillar page will be “CRM: why you can't do without it”, if systems for video meetings are produced it will be “The definitive guide to video calls”.
This content, which generally takes the form of a normal web page, will have to be a sort of index that allows the initial collection of information on the central topic and which then refers to other more specific or specialized content in the event of a request for further information actually expressed by the user who is reading.
Want to find out how to build a pillar page? Click here !
Hyperlinks
The simplest way for the user to express his hunger for knowledge is to click on one of the links, or rather hyperlinks , that we will insert in the text of our pillar page. This allows us to have a central hub for collecting visits that is organized to provide all the main information on the chosen topic but at the same time streamlined and effective, requiring a micro-action (the click) from the user when he arrives at the specific insight he is interested in, guiding him to another page.
What are Cluster Contents?
Here we come to the real contents with a high edu-informative content. The Cluster Content france whatsapp number data 5 million is the landing page that you reach when you click on one of the hyperlinks and it is the in-depth analysis that has been explicitly requested. It must therefore be able to satisfy your needs , providing the correct information , in the correct way and answering the questions that the user was unable to answer independently.
The old school editorial plan finds its place in the logic of Cluster Contents, which will be articles based on specific keywords (one or more!) and will have the dual task of in-depth points and lead magnets , as they can be embellished with specific calls-to-action to make the prospect continue on his path.
Why a Cluster Content Strategy?
If all that has been presented above is not enough, there are two more reasons to rely on this strategy.
The first is that a well-developed Cluster Content Strategy allows, with a non-excessive number of contents, to manage the buyer's journey of prospects at different stages of in-depth study on the topic, without boring them and letting them choose what they actually want to read.
The second is that building a very large page that talks about a topic guarantees authority and reliability in the eyes of the reader , who will have the opportunity to perceive and see the preparation of the company from A to Z on the chosen topic. And these days, finding someone you can trust is very important.
Has your company already deve