High performance in sales: how to achieve it in e-commerce
Posted: Tue Dec 03, 2024 9:45 am
Meeting goals and objectives, having the flexibility to overcome consumer objections, providing good shopping experiences and achieving consistently positive results, without fluctuations in revenue. In short, this is high sales performance.
So, to reach this level in e-commerce, it's good to ensure a certain predictability of revenue, you know? Therefore, it becomes much easier to plan the company's growth and increase profitability.
Are you looking for high sales performance and don’t know how to achieve it? Then keep reading, because we have several tips to improve your business performance. Check it out!
What does high performance mean in sales?
First of all, achieving high sales performance means maintaining a constant positive result, without ups and downs. Furthermore, above-average performance is also office 365 email list related to focusing on results and the good use of resources, in order to generate savings and increase the company's profits.
Based on this information, you can already see that reaching this level is every company's dream, right? After all, high sales performance is highly sought after because of all the returns achieved in the form of revenue.
Therefore, there is no magic number or universal percentage in the conversion rate to indicate sales success, you see? This index varies from company to company.
What are the principles of high performance in sales?
However, selling a lot is not enough to achieve high sales performance. In fact, it is necessary to act strategically to convert and build loyalty. That is where the principles that we will explain below come in. Check it out!
Goals and objectives
“If you don’t know where you’re going, any road will get you there.” Have you ever heard this phrase? It was written by Lewis Carrol, author of “Alice in Wonderland.” Despite the children’s theme, the phrase makes perfect sense in the context of sales planning.
Think about it: without goals and objectives, any business result would be good, right? Therefore, determining where you want to go and which paths to take to achieve that goal is essential.
Therefore, the ideal is to follow the SMART criteria to ensure that these elements meet the basic requirements to achieve the results. See how the methodology works:
S (specific): if you want to increase revenue, you need to establish in numbers the percentage you want to achieve. example: increase sales by 10%;
M (measurable): the goal must be quantitative to allow the measurement of results;
A (attainable): Doubling sales from one month to the next would be amazing. But is it possible to achieve this goal in such a short time? Remember that goals need to be challenging, but achievable;
A: (relevant): an increase of R$1.00 in revenue is insignificant. Therefore, goals need to be relevant to have a positive impact on the company;
T (temporal): with a specific deadline to comply with.
Therefore, a good tip for better defining these goals is to perform a historical analysis of the company's performance. A 10% increase in sales may be considered extraordinary for some companies and quite modest for others. Therefore, it is important to define what can be considered high performance for your e-commerce.
Another interesting measure is to break down the goals. Now, if the intention is to earn R$1 million in a year, for example, it is possible to establish monthly or weekly goals to make it easier to monitor the results.
Plan B
It's not always the case, but sometimes things don't go as planned. Often, it's necessary to rethink strategies to achieve the goal. That's where plans B, C, D and any others that are necessary come in.
However, we are not talking about lowering expectations to avoid frustration, you know? The goal needs to remain the same. What changes are the actions to achieve the results, you know?
Let's assume that your e-commerce site is attracting a good amount of traffic, but is suffering from high cart abandonment rates. In this context, it's not worth lowering the bar to achieve results.
In other words, the ideal is to think about A/B testing to identify layout flaws, email marketing for cart recovery, reviewing delivery policies, shipping costs, and so on. In addition, it is even interesting to run promotions at the end of the month to make it easier to meet goals. All this to increase sales and ensure high performance.
So, to reach this level in e-commerce, it's good to ensure a certain predictability of revenue, you know? Therefore, it becomes much easier to plan the company's growth and increase profitability.
Are you looking for high sales performance and don’t know how to achieve it? Then keep reading, because we have several tips to improve your business performance. Check it out!
What does high performance mean in sales?
First of all, achieving high sales performance means maintaining a constant positive result, without ups and downs. Furthermore, above-average performance is also office 365 email list related to focusing on results and the good use of resources, in order to generate savings and increase the company's profits.
Based on this information, you can already see that reaching this level is every company's dream, right? After all, high sales performance is highly sought after because of all the returns achieved in the form of revenue.
Therefore, there is no magic number or universal percentage in the conversion rate to indicate sales success, you see? This index varies from company to company.
What are the principles of high performance in sales?
However, selling a lot is not enough to achieve high sales performance. In fact, it is necessary to act strategically to convert and build loyalty. That is where the principles that we will explain below come in. Check it out!
Goals and objectives
“If you don’t know where you’re going, any road will get you there.” Have you ever heard this phrase? It was written by Lewis Carrol, author of “Alice in Wonderland.” Despite the children’s theme, the phrase makes perfect sense in the context of sales planning.
Think about it: without goals and objectives, any business result would be good, right? Therefore, determining where you want to go and which paths to take to achieve that goal is essential.
Therefore, the ideal is to follow the SMART criteria to ensure that these elements meet the basic requirements to achieve the results. See how the methodology works:
S (specific): if you want to increase revenue, you need to establish in numbers the percentage you want to achieve. example: increase sales by 10%;
M (measurable): the goal must be quantitative to allow the measurement of results;
A (attainable): Doubling sales from one month to the next would be amazing. But is it possible to achieve this goal in such a short time? Remember that goals need to be challenging, but achievable;
A: (relevant): an increase of R$1.00 in revenue is insignificant. Therefore, goals need to be relevant to have a positive impact on the company;
T (temporal): with a specific deadline to comply with.
Therefore, a good tip for better defining these goals is to perform a historical analysis of the company's performance. A 10% increase in sales may be considered extraordinary for some companies and quite modest for others. Therefore, it is important to define what can be considered high performance for your e-commerce.
Another interesting measure is to break down the goals. Now, if the intention is to earn R$1 million in a year, for example, it is possible to establish monthly or weekly goals to make it easier to monitor the results.
Plan B
It's not always the case, but sometimes things don't go as planned. Often, it's necessary to rethink strategies to achieve the goal. That's where plans B, C, D and any others that are necessary come in.
However, we are not talking about lowering expectations to avoid frustration, you know? The goal needs to remain the same. What changes are the actions to achieve the results, you know?
Let's assume that your e-commerce site is attracting a good amount of traffic, but is suffering from high cart abandonment rates. In this context, it's not worth lowering the bar to achieve results.
In other words, the ideal is to think about A/B testing to identify layout flaws, email marketing for cart recovery, reviewing delivery policies, shipping costs, and so on. In addition, it is even interesting to run promotions at the end of the month to make it easier to meet goals. All this to increase sales and ensure high performance.