3 tips to make the most of email marketing during the holidays
Posted: Wed Dec 04, 2024 3:18 am
Holidays , regardless of the nation or region where they take place, are special dates for email marketing.
These are small periods of time when the average citizen has the opportunity to take a break and, why not, make some purchases in person or online.
Post Content
The nature of holidays
Set a schedule
Create reusable templates that are allusive to the day
Determine which are the best promotions
The nature of holidays
To achieve your goals and make the most of your college and universities email list email marketing on holidays, Mittum is going to give you a short guide.
Set a schedule
This is definitely your first step. Establishing a visual calendar of all the holidays in your market is essential, as it will allow you to plan your campaigns months or weeks in advance, depending on the case.
Within this calendar, it is recommended that you plan the campaigns that will be included in this email marketing plan, considering:
The theme and description of each campaign
The promotion that will be offered, and its expiration date
Segmenting your audience
Take a few hours to plan properly and correctly, because as with any project, doing the “ABC” of your future actions is one of the ingredients for success.
Create reusable templates that are allusive to the day
Every email marketing campaign you run doesn't really need to be done from scratch . We recommend that you create and save all the templates you use as you go along, so you can use them later in a repeat of the same campaign (perhaps changing only a few details).
On the other hand, it is important - and almost obligatory - that the campaign is inspired by the day, in design and language . In this way there will be much more connection with the user:
Example of newsletters on holidays in Mexico. Created by Dialogamia agency.
Example of newsletters on holidays in Mexico. Created by Dialogamia agency .
3 keys to detect an attempted email scam
As we have previously recommended, this is an interesting point where you can perform A/B tests and compare, from campaign to campaign, which template yielded the best results; this will save you a lot of time.
Determine which are the best promotions
When you're planning and scheduling your campaigns, coming up with ideas for promotions can be a time-consuming and energy-consuming process.
One source of inspiration, once again , is to look back to see what kind of promotions and discounts you have offered.
Something that is allowed is that you also do a bit of benchmarking, to find out which articles, promotions or discounts your segment likes the most in relation to your competition.
Whether it's All Saints' Day, the Day of the Dead or Halloween for you, email marketing can surely be of great use to you. Give it a try and let us know.
These are small periods of time when the average citizen has the opportunity to take a break and, why not, make some purchases in person or online.
Post Content
The nature of holidays
Set a schedule
Create reusable templates that are allusive to the day
Determine which are the best promotions
The nature of holidays
To achieve your goals and make the most of your college and universities email list email marketing on holidays, Mittum is going to give you a short guide.
Set a schedule
This is definitely your first step. Establishing a visual calendar of all the holidays in your market is essential, as it will allow you to plan your campaigns months or weeks in advance, depending on the case.
Within this calendar, it is recommended that you plan the campaigns that will be included in this email marketing plan, considering:
The theme and description of each campaign
The promotion that will be offered, and its expiration date
Segmenting your audience
Take a few hours to plan properly and correctly, because as with any project, doing the “ABC” of your future actions is one of the ingredients for success.
Create reusable templates that are allusive to the day
Every email marketing campaign you run doesn't really need to be done from scratch . We recommend that you create and save all the templates you use as you go along, so you can use them later in a repeat of the same campaign (perhaps changing only a few details).
On the other hand, it is important - and almost obligatory - that the campaign is inspired by the day, in design and language . In this way there will be much more connection with the user:
Example of newsletters on holidays in Mexico. Created by Dialogamia agency.
Example of newsletters on holidays in Mexico. Created by Dialogamia agency .
3 keys to detect an attempted email scam
As we have previously recommended, this is an interesting point where you can perform A/B tests and compare, from campaign to campaign, which template yielded the best results; this will save you a lot of time.
Determine which are the best promotions
When you're planning and scheduling your campaigns, coming up with ideas for promotions can be a time-consuming and energy-consuming process.
One source of inspiration, once again , is to look back to see what kind of promotions and discounts you have offered.
Something that is allowed is that you also do a bit of benchmarking, to find out which articles, promotions or discounts your segment likes the most in relation to your competition.
Whether it's All Saints' Day, the Day of the Dead or Halloween for you, email marketing can surely be of great use to you. Give it a try and let us know.