This is 9.44 percentage points higher than emails sent from free domains, which have an open rate of 32.32%. 3. Sender reputation The legal aspect of ISPs is a step in the right direction. But ultimately it is your target audience that you need to convince. The first impression is what matters most. Sending the first email with relevant content from a professional domain name will help refine your reputation as a sender and generate further engagement . 4. Brand Consistency Wherever people encounter your brand—on social media, on software review sites, in sponsored ads, or in their email inboxes—they will eventually type your name into Google or their browser’s address bar.
They will expect to find a domain that matches italy telegram data your company name . 5. Traffic from Google And speaking of your presence in search engines… generating a flow of traffic from Google & co. is a necessity for all marketing teams and SMBs. In terms of SEO, branded keywords (sooner or later your brand name becomes a keyword) are a super qualified source of traffic . 6. Efficient landing pages Whenever you launch a campaign and create a landing page that is optimized for conversion, you will increase your chances of getting more results if your landing page is located within your custom domain rather than a generic URL.
Again, it’s about credibility, consistency, and trust. Start a new chapter in your Email Marketing! At this point, you know that: what is a custom domain name , why choose custom domain names rather than free emails and generic domains; Creating a personalized, security-compliant email address improves the performance of your campaigns . START SENDING EMAILS FOR FREE WITH GETRESPONSE And this is where you can make the difference with your competitors ! By setting up the authentication rules for your email domain in the best possible way, you maximize your email marketing deliverability and KPIs in one fell swoop : that is, more openings, clicks and engagement.
Choose the right email marketing software
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