What reports should your marketing department be producing?
Posted: Tue Dec 03, 2024 3:47 am
There are thousands of articles available online about the building and implementation of your marketing strategy. But what do you do after you whatsapp number database have implemented the strategy? How do you analyze and present the performance of your marketing strategy?
There are multiple options in which you can keep a record of the performance, analysis and details of your marketing strategies and initiatives. The most common and efficient is making a report. A report is equal parts comprehensive and concise. These reports are more generally used to understand and present any step taken in a business setting. This blog is focused on understanding the needs of making a marketing report and determining what types of marketing reports to focus on.
There are multiple types of reports that can be made to present and record all the different types of marketing practices and steps involved in developing a marketing strategy. Here are a few of the reports that you as a marketer should mostly focus on: General marketing report, Search Engine marketing report, Digital advertising report, Email marketing report, Content marketing report, Campaign reports and Ecommerce reports.
General Marketing Report
General Marketing Report is an overall picture of all the marketing activities under the umbrella of the marketing department in your company. This report presents all the activities combined together and a short outlook on each. The aim of this report is to identify successful or inefficient marketing strategies and justify the investment in terms of returns. ROI (Return on Investment) is one of the most important metrics in a business. The investment that a company puts in marketing should be justified and profitable. This report does exactly that and gives a brief overview of every marketing activity.
Search Engine Marketing report
Search Engine Marketing report deals with all metrics related to the search engines, like the rank of your website, pay per click and factors relevant to them. This report presents a detailed description of all the efforts that had been taken in terms of paid or unpaid advertisements and Search Engine Optimization. It traces a footprint of the businesses’ website on the online space and how the online marketing strategies that are concerned with search engines performed, both organically and paid. The pay per click advertisements also include heavy investments from the company, so it is important to analyze its performance and ROI results.
Digital Advertising reports
Digital Advertising reports deals with a wider spectrum of marketing efforts that are undertaken. The report puts data analytics metrics from these advertisements into one place. If your business puts a substantial chunk of investment in digital advertising for example, display ads in popular websites or shopping portals, it is necessary that your marketing departments make this report in regular intervals. This report would help you prove the usefulness of these efforts and justify the investment from the company. It would provide a break down on each and every advertisement that has been put up by the company, helping marketers understand which advertisements are receiving the most attention and generating profits.
Email Marketing reports
Email Marketing reports deal with a very specific part of a company’s marketing portfolio. Email marketing has become very important for every business in this time. Every company invests at least a percent of their total marketing budget and time in email marketing. These campaigns help businesses follow up with their customers and even attract new ones. The report for email marketing includes metrics like open rate, close rate, reply rate, visits from the button in the email, etc. These performances are then evaluated and a decision is made to keep working with the existing email marketing campaign or formulate a new one.
There are multiple options in which you can keep a record of the performance, analysis and details of your marketing strategies and initiatives. The most common and efficient is making a report. A report is equal parts comprehensive and concise. These reports are more generally used to understand and present any step taken in a business setting. This blog is focused on understanding the needs of making a marketing report and determining what types of marketing reports to focus on.
There are multiple types of reports that can be made to present and record all the different types of marketing practices and steps involved in developing a marketing strategy. Here are a few of the reports that you as a marketer should mostly focus on: General marketing report, Search Engine marketing report, Digital advertising report, Email marketing report, Content marketing report, Campaign reports and Ecommerce reports.
General Marketing Report
General Marketing Report is an overall picture of all the marketing activities under the umbrella of the marketing department in your company. This report presents all the activities combined together and a short outlook on each. The aim of this report is to identify successful or inefficient marketing strategies and justify the investment in terms of returns. ROI (Return on Investment) is one of the most important metrics in a business. The investment that a company puts in marketing should be justified and profitable. This report does exactly that and gives a brief overview of every marketing activity.
Search Engine Marketing report
Search Engine Marketing report deals with all metrics related to the search engines, like the rank of your website, pay per click and factors relevant to them. This report presents a detailed description of all the efforts that had been taken in terms of paid or unpaid advertisements and Search Engine Optimization. It traces a footprint of the businesses’ website on the online space and how the online marketing strategies that are concerned with search engines performed, both organically and paid. The pay per click advertisements also include heavy investments from the company, so it is important to analyze its performance and ROI results.
Digital Advertising reports
Digital Advertising reports deals with a wider spectrum of marketing efforts that are undertaken. The report puts data analytics metrics from these advertisements into one place. If your business puts a substantial chunk of investment in digital advertising for example, display ads in popular websites or shopping portals, it is necessary that your marketing departments make this report in regular intervals. This report would help you prove the usefulness of these efforts and justify the investment from the company. It would provide a break down on each and every advertisement that has been put up by the company, helping marketers understand which advertisements are receiving the most attention and generating profits.
Email Marketing reports
Email Marketing reports deal with a very specific part of a company’s marketing portfolio. Email marketing has become very important for every business in this time. Every company invests at least a percent of their total marketing budget and time in email marketing. These campaigns help businesses follow up with their customers and even attract new ones. The report for email marketing includes metrics like open rate, close rate, reply rate, visits from the button in the email, etc. These performances are then evaluated and a decision is made to keep working with the existing email marketing campaign or formulate a new one.