Host a contest to get your bases going – it's up to you!
Posted: Wed Dec 04, 2024 5:12 am
Running a contest is a great way to communicate, engage and stimulate a database. It generates high response rates and creates a strong, engaging bond with your current and potential customers.
Used in lead capture, it is useful for qualifying new addresses thanks to the game form.
As a basic animation tool , it can be used to enrich data and re-qualify addresses (last name, first name, date of birth, zip code or other more specific types of information), or even to recover some overseas chinese in usa data addresses by updating opt-in (especially older and less active @ addresses). By enriching data with information about your prospects or customers, you will be able to further personalize your future communications.
Not only will you make people happy by handing out toasters and convertibles, but you'll also reactivate addresses that no longer respond to "traditional" communications like newsletters or marketing emails... good luck!
Dataventure And since we are gamers, we have come up with 5 simple rules to organize a contest that is sure to make you win.
5 rules for organizing a contest and animating your base
Rule 1: Define your goals and the game mechanics that best fit your base
Collecting new leads or encouraging your leads... that is the question. Certain game mechanics are better suited than others when it comes to encouraging an existing database or capturing potential customers.
For prospecting addresses (both for fundraising and basic animation), prefer mini-games based on simple and fun mechanics, such as a wheel of fortune , a one-handed game, or a game of reflexes or memory. The advantage of these games is that potential customers can quickly see if they have won. This has the effect of boosting engagement .
On the other hand, to stimulate your clientele, it is possible to implement somewhat more complex mechanisms, such as games based on the brand identity or photo contests that mobilize communities on social networks.
But forget about games like backgammon or GO, which require hours of practice and, above all, learning Chinese!
There are 2 ways to claim your winnings (which can be combined):
1. A drawing . At the end of the game, the grand prize winner is determined.
2. Instant winners , where the Internet user knows immediately and with each participation if he or she has won. These winning moments are random and can be limited in number or 100% winners for each participation.
In most cases, the draw involves a large prize, while 100% instant wins offer smaller prizes. Now, you are free to offer a weekend at the Crillon to win every two hours until the end of December... but obviously, in terms of acquisition costs, you are in a completely different league...
If you have the opportunity, opt for the 100% instant formula that guarantees a profit for the participant and avoids frustration . The greater the potential and chances of winning, the greater the participation and therefore the greater the amount of information collected.
Rule #2: Advertise and distribute your contest
To promote your contest, use all the usual digital media at your disposal. Combine them to increase your chances of winning.
- Email : the best promotional tool. Personalized, it can also be used to convey more information about the game.
- Your website : Communicate with customers and potential customers who visit you and redirect them to the game minisite.
- Social media: use it to promote the game and encourage your community. Only if you have included your customers among the participants.
- Your mobile application , also for your customers.
Used in lead capture, it is useful for qualifying new addresses thanks to the game form.
As a basic animation tool , it can be used to enrich data and re-qualify addresses (last name, first name, date of birth, zip code or other more specific types of information), or even to recover some overseas chinese in usa data addresses by updating opt-in (especially older and less active @ addresses). By enriching data with information about your prospects or customers, you will be able to further personalize your future communications.
Not only will you make people happy by handing out toasters and convertibles, but you'll also reactivate addresses that no longer respond to "traditional" communications like newsletters or marketing emails... good luck!
Dataventure And since we are gamers, we have come up with 5 simple rules to organize a contest that is sure to make you win.
5 rules for organizing a contest and animating your base
Rule 1: Define your goals and the game mechanics that best fit your base
Collecting new leads or encouraging your leads... that is the question. Certain game mechanics are better suited than others when it comes to encouraging an existing database or capturing potential customers.
For prospecting addresses (both for fundraising and basic animation), prefer mini-games based on simple and fun mechanics, such as a wheel of fortune , a one-handed game, or a game of reflexes or memory. The advantage of these games is that potential customers can quickly see if they have won. This has the effect of boosting engagement .
On the other hand, to stimulate your clientele, it is possible to implement somewhat more complex mechanisms, such as games based on the brand identity or photo contests that mobilize communities on social networks.
But forget about games like backgammon or GO, which require hours of practice and, above all, learning Chinese!
There are 2 ways to claim your winnings (which can be combined):
1. A drawing . At the end of the game, the grand prize winner is determined.
2. Instant winners , where the Internet user knows immediately and with each participation if he or she has won. These winning moments are random and can be limited in number or 100% winners for each participation.
In most cases, the draw involves a large prize, while 100% instant wins offer smaller prizes. Now, you are free to offer a weekend at the Crillon to win every two hours until the end of December... but obviously, in terms of acquisition costs, you are in a completely different league...
If you have the opportunity, opt for the 100% instant formula that guarantees a profit for the participant and avoids frustration . The greater the potential and chances of winning, the greater the participation and therefore the greater the amount of information collected.
Rule #2: Advertise and distribute your contest
To promote your contest, use all the usual digital media at your disposal. Combine them to increase your chances of winning.
- Email : the best promotional tool. Personalized, it can also be used to convey more information about the game.
- Your website : Communicate with customers and potential customers who visit you and redirect them to the game minisite.
- Social media: use it to promote the game and encourage your community. Only if you have included your customers among the participants.
- Your mobile application , also for your customers.