Why You Need a Link Audit
Posted: Wed Dec 04, 2024 5:14 am
Inbound link analysis or link audit is to a website what blood tests are to a person's health. I find that large domains and brands with huge marketing departments do not know which sites link to their site and how. I decided to clarify why you need a Link Audit both from an SEO and Marketing and PR perspective.
Audit Links
What is it?
The inbound link analysis is a document that contains the list of domains that send you links (extractable from Google Search Console or even better from paid tools like Majestic), the specific pages belgium telegram phone number list which the links originate, the target pages or URLs where the links point, the http statuses associated with these target pages, the anchor texts associated with the link, the IP addresses of the domains that link to you, indicators on the reputation of a domain and specific page, the geographical origin of the link (based on the domain registration). Some of this information is useful for SEO purposes but also for Digital PR and online reputation .
Why know who links to you?
Are you interested in knowing what your online reputation is on sites that talk about you and link to you? With the analysis of inbound links (synonymous with entry link) you have a first benefit related to digital PR and the possibility of discovering who mentions you, what they say and how they do it. Every marketing department should have an updated link audit on their domain and that of their main online competitor.
The second advantage is related to one of the main SEO ranking factors, inbound links. One of the main opportunities on the SEO side is to take pages with Status http 404 or 302 and redirect this SEO value to pages where you want to generate ranking and targeted traffic.
How often?
The benefit of analyzing incoming links is proportional to the number of links you have and the variance over time. To give a simple rule, so if you have more than 1000 new links per semester, you should renew and update their analysis; if you have less, once a year can be enough.
Audit Links
What is it?
The inbound link analysis is a document that contains the list of domains that send you links (extractable from Google Search Console or even better from paid tools like Majestic), the specific pages belgium telegram phone number list which the links originate, the target pages or URLs where the links point, the http statuses associated with these target pages, the anchor texts associated with the link, the IP addresses of the domains that link to you, indicators on the reputation of a domain and specific page, the geographical origin of the link (based on the domain registration). Some of this information is useful for SEO purposes but also for Digital PR and online reputation .
Why know who links to you?
Are you interested in knowing what your online reputation is on sites that talk about you and link to you? With the analysis of inbound links (synonymous with entry link) you have a first benefit related to digital PR and the possibility of discovering who mentions you, what they say and how they do it. Every marketing department should have an updated link audit on their domain and that of their main online competitor.
The second advantage is related to one of the main SEO ranking factors, inbound links. One of the main opportunities on the SEO side is to take pages with Status http 404 or 302 and redirect this SEO value to pages where you want to generate ranking and targeted traffic.
How often?
The benefit of analyzing incoming links is proportional to the number of links you have and the variance over time. To give a simple rule, so if you have more than 1000 new links per semester, you should renew and update their analysis; if you have less, once a year can be enough.