The qualitative and quantitative metrics you should use in inbound marketing
Posted: Wed Dec 04, 2024 5:32 am
Just as important as having a great inbound marketing strategy is knowing which metrics you should analyze to determine if it is effective.
Inbound marketing (i.e. emails, blog content, social media, ads, and everything else you do to attract customers to your brand) is critical to success. You need to use qualitative and quantitative metrics to attribute value to each of your efforts and australia consumer email list determine whether or not they are yielding results. From there, you can decide what is having the most significant impact on your audience and what may be consuming more resources than it is generating.
Below we will see the advantages of using qualitative and quantitative metrics in your inbound marketing strategy.
Why measuring more than just ROI is important for your inbound marketing strategy
Globally, 41% of marketers say inbound marketing produces a good ROI for their brand.
But is ROI really the only metric that matters?
Well yes, and no.
Return on investment is a major concern for any marketing company, but it's not as simple as calculating money in versus money out.
ROI can be calculated qualitatively and quantitatively. So while you'll want to know how much your profits have increased with a particular tactic, you'll also want to know how your website traffic, brand awareness and integrity, search visibility, and more are performing.
By breaking down your metrics into qualitative and quantitative—rather than just focusing on financial ROI—you’ll gain much more insight into the things that matter to running a successful, sustainable business. And since neither one alone is enough to provide the full picture, you’ll want to make sure you’re measuring both. This will help you create the best inbound marketing strategy possible.
Inbound marketing (i.e. emails, blog content, social media, ads, and everything else you do to attract customers to your brand) is critical to success. You need to use qualitative and quantitative metrics to attribute value to each of your efforts and australia consumer email list determine whether or not they are yielding results. From there, you can decide what is having the most significant impact on your audience and what may be consuming more resources than it is generating.
Below we will see the advantages of using qualitative and quantitative metrics in your inbound marketing strategy.
Why measuring more than just ROI is important for your inbound marketing strategy
Globally, 41% of marketers say inbound marketing produces a good ROI for their brand.
But is ROI really the only metric that matters?
Well yes, and no.
Return on investment is a major concern for any marketing company, but it's not as simple as calculating money in versus money out.
ROI can be calculated qualitatively and quantitatively. So while you'll want to know how much your profits have increased with a particular tactic, you'll also want to know how your website traffic, brand awareness and integrity, search visibility, and more are performing.
By breaking down your metrics into qualitative and quantitative—rather than just focusing on financial ROI—you’ll gain much more insight into the things that matter to running a successful, sustainable business. And since neither one alone is enough to provide the full picture, you’ll want to make sure you’re measuring both. This will help you create the best inbound marketing strategy possible.