MARKETING ON INSTAGRAM: WHY IT IS WORTH IT
Posted: Wed Dec 04, 2024 5:42 am
Considered since its inception as a showcase for expert photographers, fashion bloggers and culinary artists, Instagram has finally established itself as a real marketing tool , capable of conveying quality advertising messages from brands active in the most disparate sectors.
Digital Marketers Choose Instagram
Since July 2015, Facebook has finally decided to put its little brother to the test by dedicating an API to it for the development of advertising campaigns: since the switch, Instagram's advertising performance has grown steadily, to the point of surpassing Twitter both in terms of number of users (400 million versus 310 million) and in brazil telegram phone number list of use by social marketers (63% versus 56%, Strata Agency Survey, June 2016).
But what is the impact of Instagram marketing in Italy? Excluding messaging software, according to the latest data from the Global Web Index, Instagram is the third most used social network together with Twitter, with a penetration rate of 12%.
How to set up a marketing strategy on Instagram?
Being a social network of the Zuckerberg galaxy, Instagram takes advantage of the segmentation potential of the Facebook Power Editor to set up its campaigns. The targeting options include:
Connect with your Facebook page.
Instagram Targets
A table is also provided that highlights the potential and estimated daily coverage , as well as the usual options for setting a daily or total budget .
The objectives of Instagram Ads campaigns
It is thus possible to create ads for:
direct users to your site and improve conversion rates ;
get more installs of your application and increase interactions with it ;
advertise videos .
Instagram is the Kingdom of the Image, the social network where a photo is worth a thousand words. Whatever marketing strategy you choose, it is important to start from the only real fixed point: quality .
Digital Marketers Choose Instagram
Since July 2015, Facebook has finally decided to put its little brother to the test by dedicating an API to it for the development of advertising campaigns: since the switch, Instagram's advertising performance has grown steadily, to the point of surpassing Twitter both in terms of number of users (400 million versus 310 million) and in brazil telegram phone number list of use by social marketers (63% versus 56%, Strata Agency Survey, June 2016).
But what is the impact of Instagram marketing in Italy? Excluding messaging software, according to the latest data from the Global Web Index, Instagram is the third most used social network together with Twitter, with a penetration rate of 12%.
How to set up a marketing strategy on Instagram?
Being a social network of the Zuckerberg galaxy, Instagram takes advantage of the segmentation potential of the Facebook Power Editor to set up its campaigns. The targeting options include:
Connect with your Facebook page.
Instagram Targets
A table is also provided that highlights the potential and estimated daily coverage , as well as the usual options for setting a daily or total budget .
The objectives of Instagram Ads campaigns
It is thus possible to create ads for:
direct users to your site and improve conversion rates ;
get more installs of your application and increase interactions with it ;
advertise videos .
Instagram is the Kingdom of the Image, the social network where a photo is worth a thousand words. Whatever marketing strategy you choose, it is important to start from the only real fixed point: quality .