Remarketing What are remarketing lists and how to create them
Posted: Wed Dec 04, 2024 5:44 am
Have you ever visited a website and immediately started seeing ads for that brand on other platforms? I'm sure you have. And that's because when you entered that website you have become part of a remarketing list . But to understand what these lists are and what their purpose is, you first need to understand what remarketing is.
Remarketing encompasses marketing actions that are aimed at audiences who have already shown interest in your product/service or in direct competition, but who have not yet made any conversions. These actions tend to be more direct and aggressive, since we know that the recipients have a high degree of interest in that market niche. In addition, they also have a very good ROI (return on investment) because they are perceived as useful.
Now that you know exactly what remarketing is, we'll dedicate the rest of this article to helping you understand what remarketing lists are and how to best create them.
Do you want to know how to do remarketing afghanistan phone number resource on Facebook, Instagram, Google, LinkedIn and Twitter? Click here and download our free course.
What are remarketing lists and how to create them
What are remarketing lists?
In order for a person to receive advertising content characterized as remarketing, they must become part of a list, one of the so-called remarketing lists. These lists can be created by any company, mainly through a function of Google Analytics (and also Google Ads ) that allows advertisers to adapt the reach of their search ad campaigns based on whether a user has previously visited their website and the web pages they have visited. As you may already know, search ad campaigns appear in search results when users perform a search on Google. Here is an image of where they are displayed.
What are remarketing lists and how to create them
How Remarketing Lists Work in Google Analytics
To create a remarketing list in Google Analytics, you must first define the criteria by which a user will be added to the list in the tool. Once this is done, Google will associate the website sessions with one of the Google advertising cookies in the browsers of the different users. Thus, when the person carries out a search on Google in the future from the same browser, they will see personalized advertising based on their previous visits.
When setting up remarketing lists, it is important to know that they have an expiration date. That is, they last a maximum of 540 days. In addition, for it to work correctly and also contribute to protecting the privacy of the users on the list, a total of at least 1,000 cookies is required.
Remarketing encompasses marketing actions that are aimed at audiences who have already shown interest in your product/service or in direct competition, but who have not yet made any conversions. These actions tend to be more direct and aggressive, since we know that the recipients have a high degree of interest in that market niche. In addition, they also have a very good ROI (return on investment) because they are perceived as useful.
Now that you know exactly what remarketing is, we'll dedicate the rest of this article to helping you understand what remarketing lists are and how to best create them.
Do you want to know how to do remarketing afghanistan phone number resource on Facebook, Instagram, Google, LinkedIn and Twitter? Click here and download our free course.
What are remarketing lists and how to create them
What are remarketing lists?
In order for a person to receive advertising content characterized as remarketing, they must become part of a list, one of the so-called remarketing lists. These lists can be created by any company, mainly through a function of Google Analytics (and also Google Ads ) that allows advertisers to adapt the reach of their search ad campaigns based on whether a user has previously visited their website and the web pages they have visited. As you may already know, search ad campaigns appear in search results when users perform a search on Google. Here is an image of where they are displayed.
What are remarketing lists and how to create them
How Remarketing Lists Work in Google Analytics
To create a remarketing list in Google Analytics, you must first define the criteria by which a user will be added to the list in the tool. Once this is done, Google will associate the website sessions with one of the Google advertising cookies in the browsers of the different users. Thus, when the person carries out a search on Google in the future from the same browser, they will see personalized advertising based on their previous visits.
When setting up remarketing lists, it is important to know that they have an expiration date. That is, they last a maximum of 540 days. In addition, for it to work correctly and also contribute to protecting the privacy of the users on the list, a total of at least 1,000 cookies is required.