Email Collection: 5 Steps to Grow Your Email Subscriber List
Posted: Wed Dec 04, 2024 5:50 am
Did you know that in the 1970s, the world’s first e-mail was sent? It was like the internet’s version of the Big Bang – it revolutionized communication and marketing alike.
And as the number of email addresses is growing steadily, building up your email list is a must for staying ahead of the game and getting more email subscribers.
Buckle up and get ready for some serious list-building tips and email collection strategies!
But first…
Why does email collection still matter in 2024?
Have you ever heard that email collection and chinese overseas british phone number data marketing are outdated? Or that people are now using social media or messaging apps to get in touch?
Well, it’s true, but it is also true that in the year 2024, email collection is still as relevant as ever.
Collecting emails is a powerful way to reach out to the people who might be interested in your products, offerings, service, content, or whatever you provide. It’s a direct line to your audience, and unlike social media algorithms, your message won’t get buried under thousands of cat videos or raccoon memes.
So even though it might seem like email communication is dying, nothing could be further from the truth!
Besides, let the numbers speak for themselves.
According to a 2020 survey of marketers worldwide, brands earn 36 U.S. dollars for every dollar invested in email marketing.
The ROI (Return on Investment) was highest in the retail, ecommerce, and consumer goods sector, with 45 dollars per one dollar spent. Here is how other sectors performed when it comes to marketing emails:
Marketing, PR, and advertising agency earned 42 dollars per dollar spent.
Software & technology earned 36 dollars per dollar spent.
Media, publishing, events, sports, and entertainment earned 32 dollars per one dollar spent.
Quite impressive, isn’t it?
However, it wouldn’t be possible if an email list was not verified. Can you imagine sending perfectly crafted email marketing campaigns to addresses that exist nowhere? The ROI would suffer for sure.
But we know some tricks to help you avoid such a situation. Scroll for how to build an impressive email list and how to maintain its quality, regardless of the email service providers and email marketing platform you’re using.
Tips for email collection you should know
Building a quality email collection list is not that easy. But don’t worry. Here are some tips to make it go more smoothly. Ready? Take a look.
#1 Start with an opt-in form on your website
Simply put, opt in forms is asking for consent to get in touch with the website visitors. They are very often little pop-ups or a section on your site where a person can sign up to receive your messages in their inboxes. If they actively choose to hear from you, they’re more likely to open your email.
On top of that, it is a way to build an engaged and interested subscriber base.
There’s another big advantage of opt in forms. Using them ensures you follow email marketing best practices and stay compliant with laws and regulations like GDPR or CAN-SPAM.
If you’re not already using opt in forms, then it’s time to do so.
#2 Create a discount or a special offer in return for an email
Incentives work better than you think. Who doesn’t love to get free stuff? If you run an e-commerce business, encourage your visitors to do a little exchange.
And as the number of email addresses is growing steadily, building up your email list is a must for staying ahead of the game and getting more email subscribers.
Buckle up and get ready for some serious list-building tips and email collection strategies!
But first…
Why does email collection still matter in 2024?
Have you ever heard that email collection and chinese overseas british phone number data marketing are outdated? Or that people are now using social media or messaging apps to get in touch?
Well, it’s true, but it is also true that in the year 2024, email collection is still as relevant as ever.
Collecting emails is a powerful way to reach out to the people who might be interested in your products, offerings, service, content, or whatever you provide. It’s a direct line to your audience, and unlike social media algorithms, your message won’t get buried under thousands of cat videos or raccoon memes.
So even though it might seem like email communication is dying, nothing could be further from the truth!
Besides, let the numbers speak for themselves.
According to a 2020 survey of marketers worldwide, brands earn 36 U.S. dollars for every dollar invested in email marketing.
The ROI (Return on Investment) was highest in the retail, ecommerce, and consumer goods sector, with 45 dollars per one dollar spent. Here is how other sectors performed when it comes to marketing emails:
Marketing, PR, and advertising agency earned 42 dollars per dollar spent. Software & technology earned 36 dollars per dollar spent. Media, publishing, events, sports, and entertainment earned 32 dollars per one dollar spent.Quite impressive, isn’t it?
However, it wouldn’t be possible if an email list was not verified. Can you imagine sending perfectly crafted email marketing campaigns to addresses that exist nowhere? The ROI would suffer for sure.
But we know some tricks to help you avoid such a situation. Scroll for how to build an impressive email list and how to maintain its quality, regardless of the email service providers and email marketing platform you’re using.
Tips for email collection you should know
Building a quality email collection list is not that easy. But don’t worry. Here are some tips to make it go more smoothly. Ready? Take a look.
#1 Start with an opt-in form on your website
Simply put, opt in forms is asking for consent to get in touch with the website visitors. They are very often little pop-ups or a section on your site where a person can sign up to receive your messages in their inboxes. If they actively choose to hear from you, they’re more likely to open your email.
On top of that, it is a way to build an engaged and interested subscriber base.
There’s another big advantage of opt in forms. Using them ensures you follow email marketing best practices and stay compliant with laws and regulations like GDPR or CAN-SPAM.
If you’re not already using opt in forms, then it’s time to do so.
#2 Create a discount or a special offer in return for an email
Incentives work better than you think. Who doesn’t love to get free stuff? If you run an e-commerce business, encourage your visitors to do a little exchange.