4 Ways List Cleaning Can Increase Your Email Marketing ROI
Posted: Wed Dec 04, 2024 5:52 am
Cleaning email subscriber lists can be scary. As marketers, we understand that our contacts are our greatest asset, and we work hard to grow and maintain our database. But over time, especially if it’s an older database or one managed by multiple teams or departments, data quality issues can diminish our results and impact sender reputation and deliverability .
So we need to cambodia consumer email list find the best solution, facing the challenge of cleaning up our subscriber lists without losing opportunities for future engagement. We know we need to clean up our list, but we can't just go around cutting off large segments indiscriminately. For example, when we're tasked with shaping an email database before a larger mailing or when we're preparing for a data migration. But no pressure.
An industry “best practice” is to clean your subscriber list based on the length of time since the subscriber has interacted with your email. However, the timeframe used as a criterion for determining whether a subscriber is active or inactive can vary widely, even leaving opportunities on the table. After all, there is data to suggest that sending emails to a deliverable subscriber can still have a positive effect without an open or click .
Instead, it is better to start by using the deliverability-based method to begin the trimming process.
What exactly is cutting based on deliverability?
For those looking for a more concrete way to identify and eliminate low-quality subscribers beyond historical opens and clicks, deliverability-based trimming can be a good starting point to increase your email marketing ROI . It involves three necessary steps:
Identify what your company considers a quality address based on your goals and the context in which emails are collected. For example, some companies only accept business emails, while others are perfectly fine collecting emails from free services like Google or Yahoo.
So we need to cambodia consumer email list find the best solution, facing the challenge of cleaning up our subscriber lists without losing opportunities for future engagement. We know we need to clean up our list, but we can't just go around cutting off large segments indiscriminately. For example, when we're tasked with shaping an email database before a larger mailing or when we're preparing for a data migration. But no pressure.
An industry “best practice” is to clean your subscriber list based on the length of time since the subscriber has interacted with your email. However, the timeframe used as a criterion for determining whether a subscriber is active or inactive can vary widely, even leaving opportunities on the table. After all, there is data to suggest that sending emails to a deliverable subscriber can still have a positive effect without an open or click .
Instead, it is better to start by using the deliverability-based method to begin the trimming process.
What exactly is cutting based on deliverability?
For those looking for a more concrete way to identify and eliminate low-quality subscribers beyond historical opens and clicks, deliverability-based trimming can be a good starting point to increase your email marketing ROI . It involves three necessary steps:
Identify what your company considers a quality address based on your goals and the context in which emails are collected. For example, some companies only accept business emails, while others are perfectly fine collecting emails from free services like Google or Yahoo.