1. The 1 driver of all web traffic? Google.
Google is not only where most searches begin, but also where most internet browsing begins.
No wonder. Google holds 76% of the total search engine market share, according to data from Net Market Share.
Using SEO to rank in Google for the keywords list of tonga consumer email your audience is searching for is an amazing strategy. If you want to get some of that traffic for your site or brand, you need to use SEO positioning or you can hire the best SEO agency Chile .
2. SEO and Google searches generate more traffic than social media: 34.8% compared to 25.6%. (Shareaholic)
Google searches are even more powerful than social media for driving traffic. Search Engine Land reported that search outpaces social media by nearly 10 percentage points in this area.
Shareaholic conducted the study and found that changes to Facebook's News Feed algorithm had
a huge impact on the numbers.
Along with that, more and more search engines like Google are indexing and displaying results from social media channels.
For example, search for any entity on Google (person, company, organization) and you'll see results displayed in your Twitter feed:
Overall, posting on social media should not only be your sole marketing goal. Social media marketing should complement your SEO and digital marketing efforts for better results.
3. The average conversion rate for organic SEO from customers to leads across industries is 16%. (Marketing Sherpa)
Since a conversion typically refers to the instance where a buyer becomes a new role in your marketing lifecycle, conversion rates are very important.
After all, most marketing is aimed at encouraging buyers to convert in some way.
When we talk about converting traffic into potential customers, we are talking about traffic that comes to your website from a Google search because there is an interest in your content.
As a result, that interest is demonstrated through action.
In its study, Marketing Sherpa asked marketers how they define a conversion. The results reveal how multiple actions show a buyer’s mindset and willingness to engage with a brand:
Send a form with multiple fields (such as a survey)
Submit a form with a field (such as subscribing to a newsletter with an email address)
Make an online purchase
Read the content until the end
The 16% conversion rate the study found is therefore very significant. This is for organic (non-paid) traffic that clicks on your content in search, liking what they see and making any of the above conversions.
4. Google's 1 organic ranking brings in 33% of search traffic for any given SERP. (Search Engine Watch)
When you're 1 on Google, you're the Queen (or King) of the Mountain.
On average, 33% of search traffic will go to 1, while only 17.6% will go to whoever achieves the 2 position. (Down 15.4%.)
Even if you rank 5 (which many brands would kill for!), you only get 6.1% of all search traffic from that page.
Bottom line: the higher you rank organically, in SERPs, the more traffic you can expect to have! (And as you know, more traffic = more leads.)
By the way, one of the keys to ranking higher is knowing which tools to use for SEO positioning and keyword research.
5. The click-through rate (CTR) for the 1 organic position is 30.97%. (Advanced Web Ranking)
Let’s move on to ranking for the organic position. If you’re in that top spot, you’ll also enjoy an average CTR of 30.97%, according to data from Advanced Web Ranking.
Why is that number so important?
Well, as far as CTRs go, that number is incredible. To see what I mean, move on to marketing statistic 6.
6. Meanwhile, for Google Ads on the search network, the average CTR is 3.17% across all industries. (Word Stream)
Comparing Wordstream data on average CTRs in Google Ads across all industries to the CTR for the 1 position is a good way to see the full picture.
The average CTR on search ads is 3.17%. Meanwhile, the organic position enjoys a CTR 10 times higher than that.
Plus, you don't have to pay for that visibility. Content creation isn't free, but it's definitely cheaper than paying for search ads.
7. 71% of B2B buyers consumed blog content during their purchase. 3-5 blog posts are the norm. (Demand Gen)
A staggering 71% of B2B buyers read some form of content during the purchasing process.
They don't just read one blog, but multiple content blogs play an important role: 3-5 on average.
Content helps shoppers make purchasing decisions both online and offline. When you provide helpful content, you make them feel confident in their choices.
Want to know more benefits of SEO and online marketing? Download our free guide!
