Antifragile Strategy: 8 Articles for Marketers on the Edge
Posted: Wed Dec 04, 2024 5:54 am
As part of the Mental Health project, we made friends with the psychotherapy service zigmund.online . The guys have a lot of cool materials that any marketer can take note of. Today we will go through all the stages - from mild fatigue to total burnout and try to cure it with the help of a selection from experts in psychology.
Reducing anxiety
Worriers, are you here? We know firsthand how hard it can be for marketers to work, especially if your bonuses and incentives are tied to KPIs. “What if I don’t make the lead plan by the end of the quarter? What if the advertising campaign we spent a lot of money on doesn’t fly? What if the event doesn’t live up to expectations?” Marketers are constantly worried — that’s what their day consists of. But you can deal with it with the help of sports. Yes, it has been proven a thousand times that physical exercise directly affects brain chemistry. Read the article to find out how it works and what minimum you can do for yourself .
Focus on tasks
Let's be honest - working 8 hours a day afghanistan phone number resource 5 days a week is hard. If there is such a machine among you, hats off. Concentrating on tasks: clicking on the keyboard, producing gorgeous texts, setting up and optimizing only advertising campaigns non-stop, thoughtfully analyzing data and drawing the right conclusions from them in time - is difficult, especially if you have to constantly switch. If plans are constantly broken by reality, you can catch frustration. It is impossible to give it your all and be 100% successful, because not everything we plan will necessarily go the way we want. Therefore, the risk of falling into procrastination is high. What kind of state is this, how to quickly recognize it - read in the article .
Good news: it is still possible to fight for order in your head and tasks. An article about self-discipline will help you organize the chaos - catch useful insights and remember - you are already a hero, because every day, regardless of the weather and mood, you get up for work and do something important for your company.
Turn off your inner critic
"Achievement, success and burnout" have become the three main words of 2023 in the career field. Often, sprinting and quick success lead to inevitable burnout and lack of motivation to do anything. Why are we so eager to finish faster, and career growth is more like a marathon than a ladder? It's all about our inner critic, who is constantly dissatisfied with something: it tells us that we have achieved nothing, we are doing everything wrong, and we urgently need to become smarter, faster, better. "Here is Masha from the neighboring department who achieved her goal, and you have been sitting in the same position for two years!" Why you shouldn't listen to your critic and how to be friends with him in an environmentally friendly way - read the article .
In the end, don't focus only on the negative. Of course, if we know what areas we lack knowledge in and how to improve them, we will make ourselves better. But if you paint your entire world, achievements, and career only in black and gray, burnout is just around the corner. Train your brain to perceive not only the bad, but also the good.
HELP ME
What should those who are already burnt out do? First, recognize your condition in time. It can manifest itself in different ways. For example, you suddenly hate the work you liked to do, you feel constant fatigue, tasks have become more difficult to solve, and the only emotions are tension, procrastination, apathy and depression. Catch the minimum program: 3 steps that will pull you by the scruff of the neck.
Prevention is better than cure
To avoid getting yourself into a serious condition, strike a preemptive strike - take vacation on time. Remember that by law you can take 28 days a year at your employer's expense. If you are refused under threat of dismissal, the law is on your side, read the labor code. If your inner workaholic does not allow you to do this - read why it is still important and how to persuade yourself. Believe me, the business is stable enough not to collapse while you lie on the beach for a week, conquer the mountains or organize a movie marathon with pizza at home.
Finally, develop stress resistance , love yourself more than your job and treat yourself with care.
Reducing anxiety
Worriers, are you here? We know firsthand how hard it can be for marketers to work, especially if your bonuses and incentives are tied to KPIs. “What if I don’t make the lead plan by the end of the quarter? What if the advertising campaign we spent a lot of money on doesn’t fly? What if the event doesn’t live up to expectations?” Marketers are constantly worried — that’s what their day consists of. But you can deal with it with the help of sports. Yes, it has been proven a thousand times that physical exercise directly affects brain chemistry. Read the article to find out how it works and what minimum you can do for yourself .
Focus on tasks
Let's be honest - working 8 hours a day afghanistan phone number resource 5 days a week is hard. If there is such a machine among you, hats off. Concentrating on tasks: clicking on the keyboard, producing gorgeous texts, setting up and optimizing only advertising campaigns non-stop, thoughtfully analyzing data and drawing the right conclusions from them in time - is difficult, especially if you have to constantly switch. If plans are constantly broken by reality, you can catch frustration. It is impossible to give it your all and be 100% successful, because not everything we plan will necessarily go the way we want. Therefore, the risk of falling into procrastination is high. What kind of state is this, how to quickly recognize it - read in the article .
Good news: it is still possible to fight for order in your head and tasks. An article about self-discipline will help you organize the chaos - catch useful insights and remember - you are already a hero, because every day, regardless of the weather and mood, you get up for work and do something important for your company.
Turn off your inner critic
"Achievement, success and burnout" have become the three main words of 2023 in the career field. Often, sprinting and quick success lead to inevitable burnout and lack of motivation to do anything. Why are we so eager to finish faster, and career growth is more like a marathon than a ladder? It's all about our inner critic, who is constantly dissatisfied with something: it tells us that we have achieved nothing, we are doing everything wrong, and we urgently need to become smarter, faster, better. "Here is Masha from the neighboring department who achieved her goal, and you have been sitting in the same position for two years!" Why you shouldn't listen to your critic and how to be friends with him in an environmentally friendly way - read the article .
In the end, don't focus only on the negative. Of course, if we know what areas we lack knowledge in and how to improve them, we will make ourselves better. But if you paint your entire world, achievements, and career only in black and gray, burnout is just around the corner. Train your brain to perceive not only the bad, but also the good.
HELP ME
What should those who are already burnt out do? First, recognize your condition in time. It can manifest itself in different ways. For example, you suddenly hate the work you liked to do, you feel constant fatigue, tasks have become more difficult to solve, and the only emotions are tension, procrastination, apathy and depression. Catch the minimum program: 3 steps that will pull you by the scruff of the neck.
Prevention is better than cure
To avoid getting yourself into a serious condition, strike a preemptive strike - take vacation on time. Remember that by law you can take 28 days a year at your employer's expense. If you are refused under threat of dismissal, the law is on your side, read the labor code. If your inner workaholic does not allow you to do this - read why it is still important and how to persuade yourself. Believe me, the business is stable enough not to collapse while you lie on the beach for a week, conquer the mountains or organize a movie marathon with pizza at home.
Finally, develop stress resistance , love yourself more than your job and treat yourself with care.