Why a landing page is important in a lead capture strategy
Posted: Wed Dec 04, 2024 6:01 am
When we explain an online marketing strategy, one of the questions we are asked most is why is a landing page important in a lead capture strategy?
The answer is that with a landing page you can fully focus your messages on a specific objective and from traffic sources directly related to this objective.
Using a well-designed landing page that receives qualified traffic can help us achieve conversion rates of 20%.
Imagine you are looking for information about mobile phone services for your company. You search on Google and click on the first results to compare, specifically on 3. You find the following:
Page 1: home page of an electronic list of togo consumer email products and telephone and Internet services company.
Page 2: page describing all the products and services for fixed telephony, mobile telephony, wireless connections, network systems and cable Internet connection for businesses.
Page 3: Landing page that exclusively shows you mobile phone services for companies and offers you a contact phone number and a form to request more information.
What are you doing?
I think you'll answer yourself, because as a user you want to find exactly what you're looking for - that's why you're looking for it. Also, it's a service for your company and, therefore, you're working, with a thousand things to do, and you need to solve this issue as soon as possible.
Are you going to browse the website in example 1? Are you going to read the entire catalogue on page 2? Or, in a couple of seconds, are you going to realise that the landing page offers you exactly what you are looking for without wasting your time?
You have to admit that it's very easy to call or send the form.
That's the concept: a need, a specific campaign for that need, and a landing page to solve it with a clear call to action.
Do you have a lot of services or products and that would require you to have a lot of landing pages? Do it. Let yourself be helped by tools that will make your work much easier, but do it. And of course, also count on a team of professionals who are experts in web design and online marketing .
The answer is that with a landing page you can fully focus your messages on a specific objective and from traffic sources directly related to this objective.
Using a well-designed landing page that receives qualified traffic can help us achieve conversion rates of 20%.
Imagine you are looking for information about mobile phone services for your company. You search on Google and click on the first results to compare, specifically on 3. You find the following:
Page 1: home page of an electronic list of togo consumer email products and telephone and Internet services company.
Page 2: page describing all the products and services for fixed telephony, mobile telephony, wireless connections, network systems and cable Internet connection for businesses.
Page 3: Landing page that exclusively shows you mobile phone services for companies and offers you a contact phone number and a form to request more information.
What are you doing?
I think you'll answer yourself, because as a user you want to find exactly what you're looking for - that's why you're looking for it. Also, it's a service for your company and, therefore, you're working, with a thousand things to do, and you need to solve this issue as soon as possible.
Are you going to browse the website in example 1? Are you going to read the entire catalogue on page 2? Or, in a couple of seconds, are you going to realise that the landing page offers you exactly what you are looking for without wasting your time?
You have to admit that it's very easy to call or send the form.
That's the concept: a need, a specific campaign for that need, and a landing page to solve it with a clear call to action.
Do you have a lot of services or products and that would require you to have a lot of landing pages? Do it. Let yourself be helped by tools that will make your work much easier, but do it. And of course, also count on a team of professionals who are experts in web design and online marketing .