Valentine’s Day is undoubtedly a significant event in the chinese overseas africa phone number data marketing world, with almost every company finding an angle to get in on the action. When your competitors are jumping in on occasion and pushing their sales, it’s essential to figure out how to stay afloat and ensure that your brand is noticed among the increased email clutter around this time.
Valentine’s Day Email Marketing – The Facts
Some people love Valentine’s Day, while others don’t care much for it. However, one thing that any marketer can agree on is that this occasion is an ideal time to generate significant sales. Customers often look for products to buy for their loved ones, so it makes sense for companies to jump on the bandwagon and make the most of the day.
Valentine’s Day is a huge occasion in the US, with shoppers spending more than $20bn on the day in 2019. And, unlike other occasions and holidays throughout the year, there’s only around a week or two leading up to the event, with almost 50% of shoppers looking for a gift in early February. Add: including expensive gifts such as diamond engagement rings, and plane tickets. Plus, it’s not just couples that you can target. People buy Valentine’s gifts for anybody special in their lives, with over $600m spent on pets alone in 2016. While any eCommerce store can do well on Valentine’s Day, it’s a hectic time of the year for brands selling experiences and jewellery, and engagement ring insurance.
Valentine’s Sale Email – Planning a Campaign
The first step is considering what your brand will do for Valentine’s Day. Some brands sell products specifically for the occasion, while others offer sales or deals to their customers. Once you have the purpose of your campaign, this will shape the newsletter content, timing, and more. Consider factors such as the time needed to process and ship the orders. Typically, around a week before Valentine’s Day is the best time to launch your campaign unless you expect your products to take longer than this to ship. Make sure you give your customers plenty of time to choose, shop and guarantee that a gift will be delivered.
