Privacy and Data Protection: 2024 is a Year of Major Changes
Posted: Wed Dec 04, 2024 6:04 am
Privacy, artificial intelligence , data collection and security in the cookieless era are, as we know, hot topics on the tables of managers, adtech and martech players, institutions, for a long time now.
2023, in particular, was a year full of regulatory innovations for everything concerning the protection and safeguarding of personal data. Much of what has been written and regulated will have repercussions already in 2024.
Let's review together the main regulatory innovations introduced.
AI ACT: Europe leads the way on AI legislation
Digital Service Act (DSA): Full compliance underway
AI ACT: Europe leads the way on AI legislation
March 13, 2024, a date to be carved. With 523 votes in favor, 46 against and 49 abstentions, the European Parliament approves the AI ACT and provides European countries with the first legislation in the world on artificial intelligence .
Defined by many as the law that ensures that the rights and freedoms of individuals are at the centre of the developments of Artificial Intelligence, guaranteeing a fair balance between innovation and protection , the AI ACT adopts a risk-based approach : the greater the risk attributed to an artificial intelligence system , the greater the responsibilities of those who use and/or develop such a system.
We move from the recognition of high risk for all uses of AI that can potentially compromise safety and fundamental rights, to those with limited risk .
In this context, all uses that involve the cognitive behavioural manipulation of vulnerable people or groups, social classification and finally real-time and remote biometric identification are also defined as having unacceptable risk .
The European Parliament's primary objective is to ensure that AI systems used in Member States are transparent, safe, traceable, non-discriminatory, environmentally friendly and, finally, supervised by people to prevent harmful consequences.
Governance measures, including those to support innovation, and a system of sanctions based on turnover complete the framework of a regulation that is destined to become an example for many other countries.
Customer experience personalizationcustomizationcustomer experience
Digital Service Act (DSA): Full compliance underway
Opening the magic box of algorithms and going further to have greater transparency on the profiling and functioning of platforms: the Digital Service Act , approved by the European Parliament in July 2022, definitively came into force last February 17, concerning not only the dominant players in the market (read, Meta, Google, TikTok, YouTube, Bing, Pinterest, just to name a few), but also all the smaller entities with less than 45 million active users per month and, in general, all intermediary subjects on the network such as cloud and hosting providers, search engines, e-commerce and online services.
Empowering and protecting online list of algeria consumer email users by mitigating “systemic risks” and applying “robust content moderation tools” : the regulatory framework of the Digital Service Act revolves, once again, around the concepts of transparency , information and, above all, accountability .
The Digital Service Act was born with the primary objective of allowing better moderation of content on platforms, particularly social media.
In addition to this, however, the regulation introduces a wide range of new obli
gations on platforms, including some that aim to reveal to regulators how their algorithms work .
The DSA introduces, in fact, some limitations such as, for example, the obligation of transparency regarding the data collected, that of informing the user about the moderation of content, without forgetting that of providing the option to not receive suggestions based on profiling , just to name a few.
These obligations are part of a more complex framework of objectives ranging from the protection of consumer rights , to the control of the dissemination of illegal content , to those linked to the possibility of offering consumers a wider choice of digital services and establishing a clear regulatory framework in the area of transparency and responsibility of online platforms.
2023, in particular, was a year full of regulatory innovations for everything concerning the protection and safeguarding of personal data. Much of what has been written and regulated will have repercussions already in 2024.
Let's review together the main regulatory innovations introduced.
AI ACT: Europe leads the way on AI legislation
Digital Service Act (DSA): Full compliance underway
AI ACT: Europe leads the way on AI legislation
March 13, 2024, a date to be carved. With 523 votes in favor, 46 against and 49 abstentions, the European Parliament approves the AI ACT and provides European countries with the first legislation in the world on artificial intelligence .
Defined by many as the law that ensures that the rights and freedoms of individuals are at the centre of the developments of Artificial Intelligence, guaranteeing a fair balance between innovation and protection , the AI ACT adopts a risk-based approach : the greater the risk attributed to an artificial intelligence system , the greater the responsibilities of those who use and/or develop such a system.
We move from the recognition of high risk for all uses of AI that can potentially compromise safety and fundamental rights, to those with limited risk .
In this context, all uses that involve the cognitive behavioural manipulation of vulnerable people or groups, social classification and finally real-time and remote biometric identification are also defined as having unacceptable risk .
The European Parliament's primary objective is to ensure that AI systems used in Member States are transparent, safe, traceable, non-discriminatory, environmentally friendly and, finally, supervised by people to prevent harmful consequences.
Governance measures, including those to support innovation, and a system of sanctions based on turnover complete the framework of a regulation that is destined to become an example for many other countries.
Customer experience personalizationcustomizationcustomer experience
Digital Service Act (DSA): Full compliance underway
Opening the magic box of algorithms and going further to have greater transparency on the profiling and functioning of platforms: the Digital Service Act , approved by the European Parliament in July 2022, definitively came into force last February 17, concerning not only the dominant players in the market (read, Meta, Google, TikTok, YouTube, Bing, Pinterest, just to name a few), but also all the smaller entities with less than 45 million active users per month and, in general, all intermediary subjects on the network such as cloud and hosting providers, search engines, e-commerce and online services.
Empowering and protecting online list of algeria consumer email users by mitigating “systemic risks” and applying “robust content moderation tools” : the regulatory framework of the Digital Service Act revolves, once again, around the concepts of transparency , information and, above all, accountability .
The Digital Service Act was born with the primary objective of allowing better moderation of content on platforms, particularly social media.
In addition to this, however, the regulation introduces a wide range of new obli
gations on platforms, including some that aim to reveal to regulators how their algorithms work .
The DSA introduces, in fact, some limitations such as, for example, the obligation of transparency regarding the data collected, that of informing the user about the moderation of content, without forgetting that of providing the option to not receive suggestions based on profiling , just to name a few.
These obligations are part of a more complex framework of objectives ranging from the protection of consumer rights , to the control of the dissemination of illegal content , to those linked to the possibility of offering consumers a wider choice of digital services and establishing a clear regulatory framework in the area of transparency and responsibility of online platforms.