Online Marketing & Digital Marketing Content moderation: what it is and the best tools
Posted: Wed Dec 04, 2024 6:09 am
Content moderation becomes essential when following a digital marketing strategy based on the creation of content on the web, blogs or social networks, especially if you want to offer or transmit quality, trust and respect. But what exactly does content moderation entail?
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Content moderation, what it is and the best tools
What is content moderation?
Content moderation involves searching for and detecting inappropriate content that a user may have posted on a platform, such as the web, blog or social media.
The goal of content moderation is, therefore, to create a space of trust and respect, where there is no place for violence, hatred or abuse of any kind. This task can also include ensuring that all published content is original and does not infringe copyright law.
Types of content moderation
There are different ways to moderate content armenia phone number material on a platform, the main ones being:
Automated moderation : This is moderation that is done through software equipped with artificial intelligence that can analyze text, images, and videos. This type of program looks for keywords that may be problematic and is able to detect nudity, blood, or elements that may be offensive or unpleasant. This is a quick and easy review, although it does not completely eliminate human review, since there are texts and visual content that can be confusing for a program.
Pre-moderation : This is one of the safest modes of moderation, as no content is published on the platform without first undergoing a review. This means that it is very difficult for a text, image or video to appear that could compromise the brand or the owner of the website, blog or social network .
Post-moderation : any user can post content, but it will be queued for moderation. This means that if a text, image or video is posted that violates the rules, it will be visible to other users for a short period of time.
Reactive moderation : This is a moderation that is left to users, who can report when content is considered inappropriate or offensive to others. When a text or visual content receives one or more reports, it is evaluated and removed if deemed appropriate. This is a somewhat dangerous type of content moderation, as there is content that could remain on the platform for too long, which could damage the brand's image and reputation.
Do you want to know the 128 digital marketing trends and predictions that will change the landscape of our sector in 2024 ? Click here and download the free ebook we have prepared for you with all the information.
Content moderation, what it is and the best tools
What is content moderation?
Content moderation involves searching for and detecting inappropriate content that a user may have posted on a platform, such as the web, blog or social media.
The goal of content moderation is, therefore, to create a space of trust and respect, where there is no place for violence, hatred or abuse of any kind. This task can also include ensuring that all published content is original and does not infringe copyright law.
Types of content moderation
There are different ways to moderate content armenia phone number material on a platform, the main ones being:
Automated moderation : This is moderation that is done through software equipped with artificial intelligence that can analyze text, images, and videos. This type of program looks for keywords that may be problematic and is able to detect nudity, blood, or elements that may be offensive or unpleasant. This is a quick and easy review, although it does not completely eliminate human review, since there are texts and visual content that can be confusing for a program.
Pre-moderation : This is one of the safest modes of moderation, as no content is published on the platform without first undergoing a review. This means that it is very difficult for a text, image or video to appear that could compromise the brand or the owner of the website, blog or social network .
Post-moderation : any user can post content, but it will be queued for moderation. This means that if a text, image or video is posted that violates the rules, it will be visible to other users for a short period of time.
Reactive moderation : This is a moderation that is left to users, who can report when content is considered inappropriate or offensive to others. When a text or visual content receives one or more reports, it is evaluated and removed if deemed appropriate. This is a somewhat dangerous type of content moderation, as there is content that could remain on the platform for too long, which could damage the brand's image and reputation.