How to Increase Conversion Rate: 14 Effective Ways to Increase Conversion
Posted: Wed Dec 04, 2024 6:51 am
If you’re here, you’re probably wondering how to increase your website’s conversion rate. You’re not alone – it’s a classic conundrum. While you’re having no trouble attracting visitors to your site who spend a lot of time on it, something is still missing. A metric that every eCommerce business depends on to succeed . We’re talking, of course, about conversion rate . This is the percentage of people who visit your site who take the desired action: making a purchase, signing up for more nepal b2b leads
information, or submitting their contact information . Basically , conversion rate is a measure of how much your audience wants what you have to offer, and how easy you make it for them. If your conversion rate isn’t too high, it may mean that the audience for your product or service isn’t very large. If that’s the case, well… there’s nothing we can do about it! But it may also mean that you simply haven’t optimized your site to maximize conversions. If that’s the case, we can help. We've rounded up the best ways to increase conversions , so read on for 14 proven ways to increase conversions on your website. Whether it's behavioral tracking , pop-ups , forms, chatbots , or trust signals, these methods will help ensure your audience isn't just browsing your site... but actually doing what you want them to do.
Contents hide
1 Fast Page Speed Affects Conversions. Why Compromise?
2 14 Great Ideas to Help You Increase Conversions in 2022
2.1 Add exit-oriented pop-ups to your site
3 Prepare short forms
3.1 Defining conversion points based on user behavior
3.1.1 Use CRO and analytics tools to understand what works
3.2 Remove Unnecessary Steps from Your Conversion Funnel
3.3 Pain Points of On-Site A/B Testing
3.3.1 Understand your users' pain points
3.3.2 Test, test, test!
3.3.3 Pain Point: The procurement process is too long/complicated
3.3.4 Pain Point: Customer Support is Too Difficult to Contact
3.3.5 Pain Point: The website is difficult to navigate
3.4 Write good texts
3.5 Creating Effective Abandoned Cart Email Campaigns
3.6 Define and revise your website's value proposition
3.7 Integrate a Live Chat Tool into Your Website
3.8 Use trust signals
3.9 Review your CTAs regularly
3.10 Work on improving page speed
3.11 Use countdown timers to create urgency
4 Case Studies: How 5 Businesses Increased Conversion Rates
4.1 Walmart Canada
4.2 Voices.com
4.3 Performable
4.4 Intuit
4.5 WikiJob
5 Conclusion
6 Frequently Asked Questions
6.1 Related publications:
Fast Page Speed Affects Conversions. Why Compromise?
Choose the best eCommerce hosting to maximize your conversion rate.
14 Great Ideas to Help You Increase Conversions in 2022
Ready to learn how to increase your website conversion rate on your own? Let's go!
Add exit-oriented pop-ups to your website
We've all been there. You're scrolling through a website , you get bored, and you decide to leave. But then, out of nowhere, a pop-up appears offering you an incredible deal. An exclusive offer? And one that expires in just a few moments? You can't refuse it.
]
It’s called an exit-intent popup, and if you’ve ever fallen for one yourself, you know how effective they can be. One blogger , for example, increased their conversions by a staggering 1,300% using this method, while other (more modest) stats suggest that exit-intent popups can increase conversations by 10-15% — and boost your revenue by 30% in the process. So how exactly do exit-intent popups increase website conversions? Exit-intent popups track a user’s mouse movements to understand how they’re landing on your site. Just when it looks like they’re about to leave — heading back to the search engine results page and possibly into the arms of your competitors — a popup appears with a CTA (call to action) to entice them back. You can easily add an exit popup to your site using a plugin — OptinMonster , Getsitecontrol , and OptiMonk all work great. Then you need to make sure it’s colorful enough to grab attention and compelling enough to keep it. So be sure to check out some great exit popup examples first to get some inspiration.
Prepare short forms
Your customers are pressed for time. They have a million and one things to do — so the easier you can make it for them to interact with your business, the more likely they are to do it. And the more likely you are to increase your conversions as a result! This means keeping your forms as simple as possible — shorten them and remove any unnecessary fields. (You don’t need someone’s phone number to sign them up for an email newsletter, for example!)
information, or submitting their contact information . Basically , conversion rate is a measure of how much your audience wants what you have to offer, and how easy you make it for them. If your conversion rate isn’t too high, it may mean that the audience for your product or service isn’t very large. If that’s the case, well… there’s nothing we can do about it! But it may also mean that you simply haven’t optimized your site to maximize conversions. If that’s the case, we can help. We've rounded up the best ways to increase conversions , so read on for 14 proven ways to increase conversions on your website. Whether it's behavioral tracking , pop-ups , forms, chatbots , or trust signals, these methods will help ensure your audience isn't just browsing your site... but actually doing what you want them to do.
Contents hide
1 Fast Page Speed Affects Conversions. Why Compromise?
2 14 Great Ideas to Help You Increase Conversions in 2022
2.1 Add exit-oriented pop-ups to your site
3 Prepare short forms
3.1 Defining conversion points based on user behavior
3.1.1 Use CRO and analytics tools to understand what works
3.2 Remove Unnecessary Steps from Your Conversion Funnel
3.3 Pain Points of On-Site A/B Testing
3.3.1 Understand your users' pain points
3.3.2 Test, test, test!
3.3.3 Pain Point: The procurement process is too long/complicated
3.3.4 Pain Point: Customer Support is Too Difficult to Contact
3.3.5 Pain Point: The website is difficult to navigate
3.4 Write good texts
3.5 Creating Effective Abandoned Cart Email Campaigns
3.6 Define and revise your website's value proposition
3.7 Integrate a Live Chat Tool into Your Website
3.8 Use trust signals
3.9 Review your CTAs regularly
3.10 Work on improving page speed
3.11 Use countdown timers to create urgency
4 Case Studies: How 5 Businesses Increased Conversion Rates
4.1 Walmart Canada
4.2 Voices.com
4.3 Performable
4.4 Intuit
4.5 WikiJob
5 Conclusion
6 Frequently Asked Questions
6.1 Related publications:
Fast Page Speed Affects Conversions. Why Compromise?
Choose the best eCommerce hosting to maximize your conversion rate.
14 Great Ideas to Help You Increase Conversions in 2022
Ready to learn how to increase your website conversion rate on your own? Let's go!
Add exit-oriented pop-ups to your website
We've all been there. You're scrolling through a website , you get bored, and you decide to leave. But then, out of nowhere, a pop-up appears offering you an incredible deal. An exclusive offer? And one that expires in just a few moments? You can't refuse it.
]
It’s called an exit-intent popup, and if you’ve ever fallen for one yourself, you know how effective they can be. One blogger , for example, increased their conversions by a staggering 1,300% using this method, while other (more modest) stats suggest that exit-intent popups can increase conversations by 10-15% — and boost your revenue by 30% in the process. So how exactly do exit-intent popups increase website conversions? Exit-intent popups track a user’s mouse movements to understand how they’re landing on your site. Just when it looks like they’re about to leave — heading back to the search engine results page and possibly into the arms of your competitors — a popup appears with a CTA (call to action) to entice them back. You can easily add an exit popup to your site using a plugin — OptinMonster , Getsitecontrol , and OptiMonk all work great. Then you need to make sure it’s colorful enough to grab attention and compelling enough to keep it. So be sure to check out some great exit popup examples first to get some inspiration.
Prepare short forms
Your customers are pressed for time. They have a million and one things to do — so the easier you can make it for them to interact with your business, the more likely they are to do it. And the more likely you are to increase your conversions as a result! This means keeping your forms as simple as possible — shorten them and remove any unnecessary fields. (You don’t need someone’s phone number to sign them up for an email newsletter, for example!)