What is a lead magnet and how to make one
Posted: Wed Dec 04, 2024 6:59 am
A lead magnet is a bait for future buyers, clients, subscribers. They are usually “caught” by useful content: checklists, instructions, references, cheat sheets for businesses and professionals. In order for people to be attracted by your lead magnet, you must have a reputation as an expert and provide really useful information time after time. The main emotion from the lead magnet in the reader should be: “Wow! If they give this away for free, for a subscription, then what will they give for money?” In this article, we will consider in detail how to create a lead magnet, examples and types of lead magnets, and provide working and understandable lead magnet templates.
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What is a lead magnet?
A lead magnet is a small “gift” that you give to someone when you first meet them albania phone number resource so that they can get to know your product or service better. It’s similar to samples in a store, right? Only samples don’t always require filling out a form with contact information, while for a lead magnet we always charge a symbolic fee — an email address or a phone number.
And this implies that we will call and write to the person. If he agrees, of course. Therefore, the lead magnet is called "free utility" conditionally. We do not ask for money, but we offer an exchange. You could say that it is a barter.
Why does exchanging contact information for a lead magnet work? Because it is easier for a person to give a seemingly worthless email address for an unfamiliar product than to pay even 50 rubles. In addition, unlike advertising materials and “watery” free webinars, a lead magnet still contains a benefit that is worth its “money”. At least, according to the law of fair exchange, it should be so.
What is usually meant by a lead magnet, what form of content is suitable to create a lead magnet on a website? This is a checklist, some kind of report, analytics, research results, an e-book on one problem of the target audience , a video or audio lecture.
lead magnet
The main thing is that it is a concentrate of information important to a person, which is offered for free and does not advertise (almost) the author of the lead magnet. In a lead magnet, the quality and presentation of the content speak for themselves, increasing trust and helping to sell paid products.
Who needs a lead magnet?
In fact, to everyone. Lead magnets are especially important in B2B industries and the service sector. Because it’s one thing to buy a simple product by choosing the lowest price, and another to find a consultant on company restructuring or business process automation.
Again, once you create a lead magnet and automate the funnel, you will reap the benefits regularly. Constantly attracting people by signing them up for your newsletter, warming up their interest and gaining trust is the way to build a loyal customer base, which is the foundation of any successful business.
Lead Magnet Objectives
Before talking about how to make a lead magnet, it is worth defining the tasks of this marketing tool. Usually, when describing tools, we highlight 7-10 tasks, but in the case of a lead magnet, everything is extremely simple and specific. The task of a lead magnet is to "hook a person off the street" by establishing contact with him and leaving a pleasant first impression. At the same time, we do not sell anything, and the future client does not feel disappointed from wasting money in vain.
In short, a lead magnet has a complex but clear task - to help a company please potential buyers and then build long-term relationships with the help of content marketing, trigger mailings, SMM, promotions, and so on.
What does an effective lead magnet look like?
The effectiveness of a lead magnet can only be accurately assessed a few months after its implementation. So how can you check whether you have created a good document or not? Here are a few signs that professionals can use to see that your “gift” to new clients may work as it should.
A quick solution to a pressing problem
First of all, a lead magnet should cover some pain point of your potential audience. To do this, you should, logically, know the problems of these people and be able to solve them. The problem should be small, which can be solved quickly, preferably without involving significant resources. For example, this could be instructions on how to properly glue vinyl wallpaper on your own. Or a step-by-step scheme on how to liquidate an LLC. Or a checklist of what you need to pay attention to before a visit from the tax office: 5-10 points that you can check yourself and quickly.
Make sure your document provides a solution to the problem. Not a lecture, not a theory, not a collection of "horror stories", not a flirtatious "if you see this problem, call us", but a feasible action plan that is understandable and works in real life.
The problem should also be narrow enough, with a specific solution. In general, specifics and more specifics.
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Simple and easy to learn presentation of the solution to the problem
Your lead magnet should be clear and easy to use. Ideally, you can print it out and hand it out to employees or hang it on the wall. A short, logical, brightly and clearly illustrated solution to a problem is a great lead magnet. The client downloads it, reads it, understands everything and implements your advice. And it works for them.
To make it work, your document must have a clear structure, simple language, suitable illustrations and a form that best suits the situation: some things are easier to display with infographics or diagrams, some with a page of text, some with a dozen bullet points.
It is also important that the document is easily accessible. Download a beautiful, correctly formatted PDF with one click or view it online - the best options now. No archives, Word files, complex tables, typos or messed up layout.
Justifying the reader's expectations and, as a result, trust in the seller
A lead magnet is the first contact after a website or an advertising article. Here, first of all, you need to justify expectations. If the lead magnet title is misleading or promises something that is not even mentioned in the document itself, and the effect and benefit from implementing the advice is zero, then the lead magnet is guaranteed to become the last point of contact.
Secondly, there should be a general feeling of “trustworthiness.” Many factors contribute to trust: from the content of the document to the choice of font. Thirdly, it is good to exceed expectations by giving more than what is written on the cover of the lead magnet.
The solution and its presentation demonstrate your expertise and differentiate you from your peers
After studying the lead magnet, the reader should form the following mindset: if you need something, you should only go here.
lead magnet
Types of Lead Magnets
What is a lead magnet in simple terms? Most likely, you will be told that it is training material that can be downloaded for a subscription. But magnets are not limited to these. We will list the types of materials in detail and tell you about examples.
Marketing
Read also:
Business sausage, carrot, hard-boiled egg. How we sell marketing IT products with content
Educational Lead Magnets
A series of useful materials
Simply put, a mailing. Usually a series of letters with lessons for beginners is made. An introductory cycle of lectures allows a person to get into the topic a little, get acquainted with your approach to teaching, “try on” your methods. And, if everything is ok, go to a full-fledged paid course or buy a consultation.
lead magnets
Mini book
This is also a format that has been working for decades. A lead magnet in the form of a small "book", a collection of tips and instructions on how to solve a problem with some of the author's reasoning. The less fluff and the more useful it is, the better the lead magnet will work on trust and the more it will "go viral". It is also impossible to do without reasoning at all, because we are used to reading a book in a certain rhythm, when short theses alternate with introductions and digressions, life examples and the author's reflections. Illustrative design and layout are also important, because this is a book - that is, a finished product, and not just a "sheet" of text, albeit three times useful.
End-to-end analytics
Evaluate the effectiveness of all advertising campaigns in one window from click to ROI
Invest in advertising that brings in customers
Read more
What is a lead magnet?
A lead magnet is a small “gift” that you give to someone when you first meet them albania phone number resource so that they can get to know your product or service better. It’s similar to samples in a store, right? Only samples don’t always require filling out a form with contact information, while for a lead magnet we always charge a symbolic fee — an email address or a phone number.
And this implies that we will call and write to the person. If he agrees, of course. Therefore, the lead magnet is called "free utility" conditionally. We do not ask for money, but we offer an exchange. You could say that it is a barter.
Why does exchanging contact information for a lead magnet work? Because it is easier for a person to give a seemingly worthless email address for an unfamiliar product than to pay even 50 rubles. In addition, unlike advertising materials and “watery” free webinars, a lead magnet still contains a benefit that is worth its “money”. At least, according to the law of fair exchange, it should be so.
What is usually meant by a lead magnet, what form of content is suitable to create a lead magnet on a website? This is a checklist, some kind of report, analytics, research results, an e-book on one problem of the target audience , a video or audio lecture.
lead magnet
The main thing is that it is a concentrate of information important to a person, which is offered for free and does not advertise (almost) the author of the lead magnet. In a lead magnet, the quality and presentation of the content speak for themselves, increasing trust and helping to sell paid products.
Who needs a lead magnet?
In fact, to everyone. Lead magnets are especially important in B2B industries and the service sector. Because it’s one thing to buy a simple product by choosing the lowest price, and another to find a consultant on company restructuring or business process automation.
Again, once you create a lead magnet and automate the funnel, you will reap the benefits regularly. Constantly attracting people by signing them up for your newsletter, warming up their interest and gaining trust is the way to build a loyal customer base, which is the foundation of any successful business.
Lead Magnet Objectives
Before talking about how to make a lead magnet, it is worth defining the tasks of this marketing tool. Usually, when describing tools, we highlight 7-10 tasks, but in the case of a lead magnet, everything is extremely simple and specific. The task of a lead magnet is to "hook a person off the street" by establishing contact with him and leaving a pleasant first impression. At the same time, we do not sell anything, and the future client does not feel disappointed from wasting money in vain.
In short, a lead magnet has a complex but clear task - to help a company please potential buyers and then build long-term relationships with the help of content marketing, trigger mailings, SMM, promotions, and so on.
What does an effective lead magnet look like?
The effectiveness of a lead magnet can only be accurately assessed a few months after its implementation. So how can you check whether you have created a good document or not? Here are a few signs that professionals can use to see that your “gift” to new clients may work as it should.
A quick solution to a pressing problem
First of all, a lead magnet should cover some pain point of your potential audience. To do this, you should, logically, know the problems of these people and be able to solve them. The problem should be small, which can be solved quickly, preferably without involving significant resources. For example, this could be instructions on how to properly glue vinyl wallpaper on your own. Or a step-by-step scheme on how to liquidate an LLC. Or a checklist of what you need to pay attention to before a visit from the tax office: 5-10 points that you can check yourself and quickly.
Make sure your document provides a solution to the problem. Not a lecture, not a theory, not a collection of "horror stories", not a flirtatious "if you see this problem, call us", but a feasible action plan that is understandable and works in real life.
The problem should also be narrow enough, with a specific solution. In general, specifics and more specifics.
Calltouch
Attract, convert and analyze your customers
Omnichannel Marketing Platform
Read more
Simple and easy to learn presentation of the solution to the problem
Your lead magnet should be clear and easy to use. Ideally, you can print it out and hand it out to employees or hang it on the wall. A short, logical, brightly and clearly illustrated solution to a problem is a great lead magnet. The client downloads it, reads it, understands everything and implements your advice. And it works for them.
To make it work, your document must have a clear structure, simple language, suitable illustrations and a form that best suits the situation: some things are easier to display with infographics or diagrams, some with a page of text, some with a dozen bullet points.
It is also important that the document is easily accessible. Download a beautiful, correctly formatted PDF with one click or view it online - the best options now. No archives, Word files, complex tables, typos or messed up layout.
Justifying the reader's expectations and, as a result, trust in the seller
A lead magnet is the first contact after a website or an advertising article. Here, first of all, you need to justify expectations. If the lead magnet title is misleading or promises something that is not even mentioned in the document itself, and the effect and benefit from implementing the advice is zero, then the lead magnet is guaranteed to become the last point of contact.
Secondly, there should be a general feeling of “trustworthiness.” Many factors contribute to trust: from the content of the document to the choice of font. Thirdly, it is good to exceed expectations by giving more than what is written on the cover of the lead magnet.
The solution and its presentation demonstrate your expertise and differentiate you from your peers
After studying the lead magnet, the reader should form the following mindset: if you need something, you should only go here.
lead magnet
Types of Lead Magnets
What is a lead magnet in simple terms? Most likely, you will be told that it is training material that can be downloaded for a subscription. But magnets are not limited to these. We will list the types of materials in detail and tell you about examples.
Marketing
Read also:
Business sausage, carrot, hard-boiled egg. How we sell marketing IT products with content
Educational Lead Magnets
A series of useful materials
Simply put, a mailing. Usually a series of letters with lessons for beginners is made. An introductory cycle of lectures allows a person to get into the topic a little, get acquainted with your approach to teaching, “try on” your methods. And, if everything is ok, go to a full-fledged paid course or buy a consultation.
lead magnets
Mini book
This is also a format that has been working for decades. A lead magnet in the form of a small "book", a collection of tips and instructions on how to solve a problem with some of the author's reasoning. The less fluff and the more useful it is, the better the lead magnet will work on trust and the more it will "go viral". It is also impossible to do without reasoning at all, because we are used to reading a book in a certain rhythm, when short theses alternate with introductions and digressions, life examples and the author's reflections. Illustrative design and layout are also important, because this is a book - that is, a finished product, and not just a "sheet" of text, albeit three times useful.