The Impact of Mobile First Index on SEO
Posted: Wed Dec 04, 2024 7:05 am
To simplify, factors related to the loading speed of a site's pages and user experience elements were scanned from the Google index with reference to the Desktop version of a website.
As reported by Google itself, it is considered “ primarily the mobile version of a site’s content to rank that site’s pages, understand structured data, and display snippets of those pages in results ” in SERP.
What should you do? Make sure you have or design websites that work well on mobile devices.
Currently, over 50% of what Google indexes is done through mobile first indexes.
What changes from a technical point of view with the Mobile-first Index?
From now on, Google will use the mobile user agent to crawl a website.
WHAT IS A USER AGENT? The User-Agent string contains a number of tokens that refer to various aspects of the request, such as the browser name and version, rendering engine, device model, operating system and version, etc.
This means that the link graph of a page is evaluated based on what a mobile user chinese overseas asia phone number data sees. Therefore, the content of the site will be evaluated based on what a mobile user sees.
Google's Official Statement on Mobile First Index
Google has posted a statement on its official blog regarding mobile indexing . According to Mountain View, all new websites “ previously unknown to Google Search will be indexed using the mobile-first index starting July 1, 2019. ”
The introduction of the mobile-first index means only one thing for you. The mobile optimization of your website will increasingly become an essential ranking factor.
You may be interested in reading: 1 0 Essential SEO Ranking Factors to Rank First in Search Engines
Mobile SEO is not much different than optimizing a website for desktop. Especially if a website is designed responsive.
There are some specifics you need to keep in mind:
1. Design and SEO Audit
Often, when building a responsive site, you tend to review the page layout. By modifying the content and the link graph. If you have developed an SEO audit and a site design in purely desktop mode, it is probably time to review it by evaluating the distribution of links with mobile user agents.
2. Mobile User Experience
Even if these are not issues directly related to the topic of mobile first indexing, the Mobile User Experience issue must be taken into consideration.
It is well known that Google is increasingly focusing on mobile users and therefore it will be essential to work in terms of improving the user experience also and above all from smartphones.
3. Mobile Texts
Here you need to be farsighted.
In this sense, the use of Long Tail Keyword is highly recommended . That is, keywords composed of two or more terms, to optimize content for voice search. In 2016, 47 percent of users in Italy used Voice Search.
As reported by Google itself, it is considered “ primarily the mobile version of a site’s content to rank that site’s pages, understand structured data, and display snippets of those pages in results ” in SERP.
What should you do? Make sure you have or design websites that work well on mobile devices.
Currently, over 50% of what Google indexes is done through mobile first indexes.
What changes from a technical point of view with the Mobile-first Index?
From now on, Google will use the mobile user agent to crawl a website.
WHAT IS A USER AGENT? The User-Agent string contains a number of tokens that refer to various aspects of the request, such as the browser name and version, rendering engine, device model, operating system and version, etc.
This means that the link graph of a page is evaluated based on what a mobile user chinese overseas asia phone number data sees. Therefore, the content of the site will be evaluated based on what a mobile user sees.
Google's Official Statement on Mobile First Index
Google has posted a statement on its official blog regarding mobile indexing . According to Mountain View, all new websites “ previously unknown to Google Search will be indexed using the mobile-first index starting July 1, 2019. ”
The introduction of the mobile-first index means only one thing for you. The mobile optimization of your website will increasingly become an essential ranking factor.
You may be interested in reading: 1 0 Essential SEO Ranking Factors to Rank First in Search Engines
Mobile SEO is not much different than optimizing a website for desktop. Especially if a website is designed responsive.
There are some specifics you need to keep in mind:
1. Design and SEO Audit
Often, when building a responsive site, you tend to review the page layout. By modifying the content and the link graph. If you have developed an SEO audit and a site design in purely desktop mode, it is probably time to review it by evaluating the distribution of links with mobile user agents.
2. Mobile User Experience
Even if these are not issues directly related to the topic of mobile first indexing, the Mobile User Experience issue must be taken into consideration.
It is well known that Google is increasingly focusing on mobile users and therefore it will be essential to work in terms of improving the user experience also and above all from smartphones.
3. Mobile Texts
Here you need to be farsighted.
In this sense, the use of Long Tail Keyword is highly recommended . That is, keywords composed of two or more terms, to optimize content for voice search. In 2016, 47 percent of users in Italy used Voice Search.