Which website to choose?
Posted: Wed Dec 04, 2024 8:18 am
Despite the fact that there are many different visual solutions, as well as the fact that every company wants a maximum individual solution, they can all be divided into 8 categories. Of course, there are also websites that have integrated functions of other websites. For example, a Portfolio can be integrated into a Blog or a Blog can be integrated into a Company page. Let's look at each of the types of majaslpa separately:
Company website
The most common type of website is the Company website. It is this type that has created the stereotype of the so-called “Business Card”. This is due to the fact that the website is a virtual business card of the company. Therefore, its design and structured navigation are of great importance. It is important to create a hierarchical website that is simple and understandable for customers to use, as well as use your brand’s color palette, logo and images that are appropriate for the company.
Some time ago, company websites were static HTML pages that could neither be properly administered nor integrated with e-commerce solutions. Classically, the company's homepage contains information about the company, its contacts, information about the services provided or the products produced. A modern Company homepage can also have Frequently Asked Questions (FAQs) as well as a Blog. Depending on the company's field of activity, the home page can also have a Portfolio. For companies with long-term experience, the websites are sometimes supplemented separately with the history of the company. Sometimes, if the company has realized financing from European funds, a separate section Projects can be introduced.
No matter what industry a business operates in, a modern website can help drive sales. Your business website can help you showcase your services or products in detail and effectively. Also, the website provides potential customers with an accurate picture of your company, thus helping them to make a decision in favor of your products or services offered.
E-shop
E-shop is a solution for selling goods bulgaria b2b leads on the Internet. Goods in this case can be both real and virtual. Classically, this type of website also contains the list of technical pages themselves, which are simple text pages, but their existence is regulated by various regulatory documents. For example, a standard e-shop will have its terms of use, terms of personal privacy data processing. Delivery and return terms may be highlighted separately, but they may just as well be integrated into the store's terms of use. On the other hand, there may be specific technical sheets, the existence of which is determined by the product. For example, a clothing store may additionally have a clothing size chart. Sometimes, for the purposes of optimization of the e-shop, a blog can often be integrated, which publishes Product reviews or other information. The e-store, or online store, allows you to easily browse products, filter them by categories, highlight promotions and special offers and make purchases.
The e-store can integrate functions such as online payments, order tracking, product comparison, as well as other functions that provide additional convenience to customers and encourage them to shop more often in your online store. Even if you have a small business or sell handmade items. A simple but well-thought-out and attractive online store will help the company reach customers all over the world.
Video streaming platform
Video streaming platforms differ from e-stores in that their product is video content that is used as entertainment or as educational material. These solutions can either be accessible to everyone, such as Vimeo, or those whose content is only available to registered users, such as Udemy. Basically, these are e-commerce solutions that allow you to monetize video material.
Blog / News portal
A blog or e-moir is similar in nature to a news portal, only thematically narrower. For example, the cursor – where various technological tools and instruments are viewed. Savukart's news portal is wider - multidisciplinary. Unlike a blog, a news portal has several authors. You can also find different types of articles, videos and photos on these sites, but compared to informational pages, blogs have more personal and everyday content that is relevant, for example, to the interests of the particular author. A blog, or a news section, can also be on the company's homepage, which would fulfill an informative function about content related to changing or educational information. Today, blogs are most often used as a good material for social network content and e-mail campaigns, because they can provide good traffic to the relevant websites, and with its help, a certain type of website optimization can be done .
Business / Address directory
The Company/Address Directory as a website provides visitors with the opportunity to find contacts of various companies and communicate with them. Such sites work well when you need to list a variety of businesses in one place, such as local restaurants, with their contact information, price range, and reviews. Another example is a list of local dentists with their area of expertise and contact information. There are well-known sites like ZL or 1188 on the Latvian Internet.
Such a function can be integrated as additional content, for example, on the home pages of industry associations, which are essentially equivalent to a company's home page, but also maintain a membership directory.
Encyclopedia
Virtual encyclopedias contain articles, photos and videos that are informative and educational. This type of site is useful for people who are looking for information on a wide variety of topics. You can often find various tips, guidelines or answers to questions on the information pages. An example of this is the well-known Wikipedia. On the other hand, on the Latvian Internet there are such sites as Tezaurs and Letonika, which are also comparable to such virtual encyclopedias.
A well-designed, structured and functional information website can attract a large number of people who want to learn or frequently search for information. As searches for various types of information are increasing on the Internet, a relevant website can attract attention and increase traffic.
Social network
The social network is one of the most visited forms of websites today, despite this, it is probably the least numerous of these types of websites. This is due to the fact that social networks are designed for high user engagement and require both large technical and other resources.
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Once it has been understood that the homepage is necessary as a resource and the type of homepage has been chosen, as well as the approximate content and its volume, it is necessary to choose the structure of the homepage.
Website structure
As we have already found out, the often used term "business card" does not reflect the type of website. It is also interesting that this word does not reflect any of the types of website construction. There are only two possible types of homepages:
One page homepage
Multi-section home page
One page homepage
A one-page home page can be effective enough to implement a website for an event, project, or be an online store for a monoproduct. Despite the fact that a one-page website may seem very simple and easy to create, it can contain both an online store function and other e-commerce solutions. What needs to be paid attention to is that such a website can be made too large, which will hinder the website's speed. You should also not expect the indexation of the home page of one page in search engines for many different keywords. A website with such a structure can be a good solution for the company's additional activity, which can promote the promotion of basic products, but from experience, it is not a successful solution as a company's corporate website.
Multi-section home page
A multi-section home page is a more common type of home page design. Despite the fact that in some cases it is possible to adequately present both the company and the products it offers in one opening, fully presenting all services or products, especially if there are several of them, is possible only by creating subsections. Such an approach also helps to more successfully optimize the website for certain keywords in search engines. For example, Zīle agency positions itself as a content and digital marketing agency. At the same time, 18 different services are provided to clients. Highlighting each of these services in a separate subsection provides a flow to the names of all of them. If they were only named in the digital marketing section, then such a successful optimization for the diversity of keywords would not be possible. Also, Google's algorithms look more favorably on homepages that have a separately highlighted address, description of the company itself, etc. These are reliability signals that also drive optimization efforts.
Summary
Thank you for staying until the end. We hope that this short article was useful to you and convinced you that a website has significant advantages over a social network profile. It is the place where the customer makes the final decision, thus driving both sales and marketing. We hope you found this explanation of e-commerce useful and how any website can play an important role in selling goods and services. For a modern website, this is even a requirement. On the other hand, if you have not yet decided what type of website and with what structure you want to create it, contact us. Our specialists will help you create an accurate structure and implement better ideas.
Company website
The most common type of website is the Company website. It is this type that has created the stereotype of the so-called “Business Card”. This is due to the fact that the website is a virtual business card of the company. Therefore, its design and structured navigation are of great importance. It is important to create a hierarchical website that is simple and understandable for customers to use, as well as use your brand’s color palette, logo and images that are appropriate for the company.
Some time ago, company websites were static HTML pages that could neither be properly administered nor integrated with e-commerce solutions. Classically, the company's homepage contains information about the company, its contacts, information about the services provided or the products produced. A modern Company homepage can also have Frequently Asked Questions (FAQs) as well as a Blog. Depending on the company's field of activity, the home page can also have a Portfolio. For companies with long-term experience, the websites are sometimes supplemented separately with the history of the company. Sometimes, if the company has realized financing from European funds, a separate section Projects can be introduced.
No matter what industry a business operates in, a modern website can help drive sales. Your business website can help you showcase your services or products in detail and effectively. Also, the website provides potential customers with an accurate picture of your company, thus helping them to make a decision in favor of your products or services offered.
E-shop
E-shop is a solution for selling goods bulgaria b2b leads on the Internet. Goods in this case can be both real and virtual. Classically, this type of website also contains the list of technical pages themselves, which are simple text pages, but their existence is regulated by various regulatory documents. For example, a standard e-shop will have its terms of use, terms of personal privacy data processing. Delivery and return terms may be highlighted separately, but they may just as well be integrated into the store's terms of use. On the other hand, there may be specific technical sheets, the existence of which is determined by the product. For example, a clothing store may additionally have a clothing size chart. Sometimes, for the purposes of optimization of the e-shop, a blog can often be integrated, which publishes Product reviews or other information. The e-store, or online store, allows you to easily browse products, filter them by categories, highlight promotions and special offers and make purchases.
The e-store can integrate functions such as online payments, order tracking, product comparison, as well as other functions that provide additional convenience to customers and encourage them to shop more often in your online store. Even if you have a small business or sell handmade items. A simple but well-thought-out and attractive online store will help the company reach customers all over the world.
Video streaming platform
Video streaming platforms differ from e-stores in that their product is video content that is used as entertainment or as educational material. These solutions can either be accessible to everyone, such as Vimeo, or those whose content is only available to registered users, such as Udemy. Basically, these are e-commerce solutions that allow you to monetize video material.
Blog / News portal
A blog or e-moir is similar in nature to a news portal, only thematically narrower. For example, the cursor – where various technological tools and instruments are viewed. Savukart's news portal is wider - multidisciplinary. Unlike a blog, a news portal has several authors. You can also find different types of articles, videos and photos on these sites, but compared to informational pages, blogs have more personal and everyday content that is relevant, for example, to the interests of the particular author. A blog, or a news section, can also be on the company's homepage, which would fulfill an informative function about content related to changing or educational information. Today, blogs are most often used as a good material for social network content and e-mail campaigns, because they can provide good traffic to the relevant websites, and with its help, a certain type of website optimization can be done .
Business / Address directory
The Company/Address Directory as a website provides visitors with the opportunity to find contacts of various companies and communicate with them. Such sites work well when you need to list a variety of businesses in one place, such as local restaurants, with their contact information, price range, and reviews. Another example is a list of local dentists with their area of expertise and contact information. There are well-known sites like ZL or 1188 on the Latvian Internet.
Such a function can be integrated as additional content, for example, on the home pages of industry associations, which are essentially equivalent to a company's home page, but also maintain a membership directory.
Encyclopedia
Virtual encyclopedias contain articles, photos and videos that are informative and educational. This type of site is useful for people who are looking for information on a wide variety of topics. You can often find various tips, guidelines or answers to questions on the information pages. An example of this is the well-known Wikipedia. On the other hand, on the Latvian Internet there are such sites as Tezaurs and Letonika, which are also comparable to such virtual encyclopedias.
A well-designed, structured and functional information website can attract a large number of people who want to learn or frequently search for information. As searches for various types of information are increasing on the Internet, a relevant website can attract attention and increase traffic.
Social network
The social network is one of the most visited forms of websites today, despite this, it is probably the least numerous of these types of websites. This is due to the fact that social networks are designed for high user engagement and require both large technical and other resources.
***
Once it has been understood that the homepage is necessary as a resource and the type of homepage has been chosen, as well as the approximate content and its volume, it is necessary to choose the structure of the homepage.
Website structure
As we have already found out, the often used term "business card" does not reflect the type of website. It is also interesting that this word does not reflect any of the types of website construction. There are only two possible types of homepages:
One page homepage
Multi-section home page
One page homepage
A one-page home page can be effective enough to implement a website for an event, project, or be an online store for a monoproduct. Despite the fact that a one-page website may seem very simple and easy to create, it can contain both an online store function and other e-commerce solutions. What needs to be paid attention to is that such a website can be made too large, which will hinder the website's speed. You should also not expect the indexation of the home page of one page in search engines for many different keywords. A website with such a structure can be a good solution for the company's additional activity, which can promote the promotion of basic products, but from experience, it is not a successful solution as a company's corporate website.
Multi-section home page
A multi-section home page is a more common type of home page design. Despite the fact that in some cases it is possible to adequately present both the company and the products it offers in one opening, fully presenting all services or products, especially if there are several of them, is possible only by creating subsections. Such an approach also helps to more successfully optimize the website for certain keywords in search engines. For example, Zīle agency positions itself as a content and digital marketing agency. At the same time, 18 different services are provided to clients. Highlighting each of these services in a separate subsection provides a flow to the names of all of them. If they were only named in the digital marketing section, then such a successful optimization for the diversity of keywords would not be possible. Also, Google's algorithms look more favorably on homepages that have a separately highlighted address, description of the company itself, etc. These are reliability signals that also drive optimization efforts.
Summary
Thank you for staying until the end. We hope that this short article was useful to you and convinced you that a website has significant advantages over a social network profile. It is the place where the customer makes the final decision, thus driving both sales and marketing. We hope you found this explanation of e-commerce useful and how any website can play an important role in selling goods and services. For a modern website, this is even a requirement. On the other hand, if you have not yet decided what type of website and with what structure you want to create it, contact us. Our specialists will help you create an accurate structure and implement better ideas.