How to differentiate your personal brand from colleagues and competitors?
Posted: Thu Jan 30, 2025 5:05 am
Why do brands work? Simple: because we like brands . The very existence of brands makes us feel good, because it underlines our freedom of choice. There is not just one type of pasta: there is Barilla, there is De Cecco, there is Voiello, there is Rummo, there is Garofalo and so on. And the same goes for coffee, for tires, for shoes... the possibility of choosing between one brand and another does us a lot of good, we like it.
Brand Competition: How to Get Chosen
The problem is that we, as social humans, do not limit ourselves to choosing . No, we are chosen in turn . Some more, some less. Some seek to be chosen by a recruiter or a headhunter, so as to give a boost to their career. Someone else, instead, wants to be exploring amazon: the essentials chosen by clients. And it is precisely for this reason, to hyperbolically increase the chances of being chosen, that we commit to building our personal branding in the best way: the marketing consultant does it, the new graduate does it, the manager does it. They do it, or at least, they should do it, everyone.
The problem, however, is that many people have not understood what it means to really take care of their personal brand. They have not understood, in short, that when we talk about brands we are talking first of all about choice , more precisely the freedom of choice of others.
Brand Competition: How to Get Chosen
The problem is that we, as social humans, do not limit ourselves to choosing . No, we are chosen in turn . Some more, some less. Some seek to be chosen by a recruiter or a headhunter, so as to give a boost to their career. Someone else, instead, wants to be exploring amazon: the essentials chosen by clients. And it is precisely for this reason, to hyperbolically increase the chances of being chosen, that we commit to building our personal branding in the best way: the marketing consultant does it, the new graduate does it, the manager does it. They do it, or at least, they should do it, everyone.
The problem, however, is that many people have not understood what it means to really take care of their personal brand. They have not understood, in short, that when we talk about brands we are talking first of all about choice , more precisely the freedom of choice of others.