Decide what to keep and what to remove
Posted: Thu Jan 30, 2025 5:26 am
For years, you've been told that adding new content to your site increases traffic and improves SEO. You should be blogging at least once a week, right?
Well, maybe.
In fact, if a blog post has been on your website for years but isn’t performing in the usage of facebook database terms of traffic, that old content could actually be hurting your rankings. We recently deleted 90% of a client’s blog posts. Why? Because they weren’t generating any traffic. Once we did that, the site started to rank better.
Moral of the story: If no one visits a URL on your site and the content on that page doesn’t add value, it doesn’t need to be there!
3. Review and renew necessary pages with low traffic. Content curation
If a URL has valuable content that you want people to see, but isn't getting traffic, it's time to take action with content curation .
What could you do to improve its positioning? For example, you could consolidate the pages by intervening on the contents and making them more current , you could better optimize the content through the strategic and targeted use of internal links and you could change the navigation to drive traffic to the page that interests you.
Also, make sure all your static pages have solid, unique content. When Google sees thousands of pages on your site with the same or similar content, it can lower your relevance score.
Well, maybe.
In fact, if a blog post has been on your website for years but isn’t performing in the usage of facebook database terms of traffic, that old content could actually be hurting your rankings. We recently deleted 90% of a client’s blog posts. Why? Because they weren’t generating any traffic. Once we did that, the site started to rank better.
Moral of the story: If no one visits a URL on your site and the content on that page doesn’t add value, it doesn’t need to be there!
3. Review and renew necessary pages with low traffic. Content curation
If a URL has valuable content that you want people to see, but isn't getting traffic, it's time to take action with content curation .
What could you do to improve its positioning? For example, you could consolidate the pages by intervening on the contents and making them more current , you could better optimize the content through the strategic and targeted use of internal links and you could change the navigation to drive traffic to the page that interests you.
Also, make sure all your static pages have solid, unique content. When Google sees thousands of pages on your site with the same or similar content, it can lower your relevance score.