Online training: how to take advantage of failure to succeed better
Posted: Wed Dec 04, 2024 9:47 am
SUMMARY
1. Design a sales strategy adapted to your stage of development
Know your audience
Adapt your sales channel
2. Choose a model that respects your aspirations and values
Choosing the right training format
Avoid unnecessary constraints
3. Adopt patience as an ally and develop a long-term vision
Monitor your progress regularly
Don't give up too quickly
4. Adjust your offer based on customer feedback and market trends
Request systematic feedback after each session
Adjust content over time
5. Develop a relationship of trust with your prospects and customers
Offer free resources
Interact with your audience
6. Invest in continuing education for yourself
Participate in training and events
Invest in coaching or support
Launching an online training course sometimes seems like child's play: a good concept, a few well-constructed modules, and you're set for success, right?
Yet, in reality, the path to a training that takes off is often taiyuan mobile phone numbers database strewn with pitfalls. It took me a first failure to understand that my offer and my sales strategy were not in line with my audience. So, whether you are in the same situation or you want to avoid beginner's mistakes, this article will provide you with practical advice, examples, and steps to follow to maximize your chances of success.
1. Design a sales strategy adapted to your stage of development
Many entrepreneurs think that their training will sell itself, thanks to social networks or natural referencing. However, an effective sales strategy takes into account the current level of visibility of your company and your financial means to attract customers.
Know your audience
Before you even launch your training, take the time to find out about your audience.
For example, if your target audience is young entrepreneurs looking for financial independence, they will be looking for practical training, with advice that can be applied quickly. On the other hand, if your target is more advanced, they may expect support on more technical points, and will be more willing to invest in in-depth training.
Adapt your sales channel
If you are just starting out and your audience is still small, it may be a good idea to combine organic approaches with targeted advertising campaigns.
For example, testing a paid advertising campaign on Facebook or Instagram can help you reach a wider audience and get your first customers. Another idea is to collaborate with influencers in your field to take advantage of their visibility.
2. Choose a model that respects your aspirations and values
1. Design a sales strategy adapted to your stage of development
Know your audience
Adapt your sales channel
2. Choose a model that respects your aspirations and values
Choosing the right training format
Avoid unnecessary constraints
3. Adopt patience as an ally and develop a long-term vision
Monitor your progress regularly
Don't give up too quickly
4. Adjust your offer based on customer feedback and market trends
Request systematic feedback after each session
Adjust content over time
5. Develop a relationship of trust with your prospects and customers
Offer free resources
Interact with your audience
6. Invest in continuing education for yourself
Participate in training and events
Invest in coaching or support
Launching an online training course sometimes seems like child's play: a good concept, a few well-constructed modules, and you're set for success, right?
Yet, in reality, the path to a training that takes off is often taiyuan mobile phone numbers database strewn with pitfalls. It took me a first failure to understand that my offer and my sales strategy were not in line with my audience. So, whether you are in the same situation or you want to avoid beginner's mistakes, this article will provide you with practical advice, examples, and steps to follow to maximize your chances of success.
1. Design a sales strategy adapted to your stage of development
Many entrepreneurs think that their training will sell itself, thanks to social networks or natural referencing. However, an effective sales strategy takes into account the current level of visibility of your company and your financial means to attract customers.
Know your audience
Before you even launch your training, take the time to find out about your audience.
For example, if your target audience is young entrepreneurs looking for financial independence, they will be looking for practical training, with advice that can be applied quickly. On the other hand, if your target is more advanced, they may expect support on more technical points, and will be more willing to invest in in-depth training.
Adapt your sales channel
If you are just starting out and your audience is still small, it may be a good idea to combine organic approaches with targeted advertising campaigns.
For example, testing a paid advertising campaign on Facebook or Instagram can help you reach a wider audience and get your first customers. Another idea is to collaborate with influencers in your field to take advantage of their visibility.
2. Choose a model that respects your aspirations and values