Marketing and Advertising on the Tinder App

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Since 2024, the owners of Tinder have included advertising opportunities on the site. The first advertisers were the beer brand Budweiser , Hero condoms and the British youth politically neutral, democratic platform Bite Ballot . Today, advertising on the site is one of the two sources of income for its owners. Since February 2017, Tinder has been one of the partners of the Facebook Audience Network , which means that by targeting Facebook advertising accordingly, it will also reach the target audience on the Tinder website by parameters such as gender, location, hobbies, interests, etc. We think this is great news for all Social Marketers out there, as more digital marketing on Tinder has expanded their reach, while Facebook remains one of the main platforms to work on.

According to estimates, by the end of 2017, marketing lithuania b2b leads on the Tinder website could reach an audience of around 50 million. Considering the fact that in actual numbers almost 29% of young people between the ages of 18 and 24 are found on the Facebook network, which is about 580 million users, the actual size of Tinder's audience in this age category - 24 million - is far from what could significantly influence the specific reaching the target audience. However, properly targeted marketing on the Tinder website can be quite effective both in addressing the relevant product and re-marketing to the specific user.



Next in terms of volume are 25 to 34-year-olds with a volume of 32%. Therefore, it is really safe to say that it is possible to reach young people on Tinder . However, based on the website's internal policy, it should be said that this audience starts from 18 years old. Younger people do not have the option to register in the app. Consequently, advertisers must expect that marketing on the Tinder website will not reach an even younger target audience, such as the 13-16 age group.