How to Find New Customers Abroad with Digital Marketing
Posted: Tue Dec 03, 2024 5:27 am
Whether it is a strategic choice or a decision forced by the local economic situation, internationalization is a growth opportunity to be exploited to the fullest.
And this is true for both large companies and small-medium businesses. Digital marketing is essential today to approach new markets and find customers abroad , but it is not a trivial operation at all. It requires a good dose of strategy, planning and the right tools.
There are many reasons why you should internationalize your business. The national market, we know, has been hit by the crisis and for some companies looking beyond the borders of the Bel Paese has become a matter of survival.
But internationalization is not always dictated by necessity. It new zealand whatsapp number data 5 million can also be a strategically advantageous option to anticipate competitors and gain market share. Furthermore, let's not forget that "Made in Italy" is synonymous with quality all over the world and the good reputation of Italian products can play in favor of companies that decide to sell outside national borders.
Regardless of the reasons that drive a business to seek customers abroad, today we have a very powerful tool at our disposal to facilitate the entire process: the Internet.
Web marketing shortens distances and greatly facilitates the life of those who want to address an international audience, but be careful: to sell abroad, it is not enough to translate the pages of your site into a foreign language . The issue is much more complex and requires a strategic approach.
How to Find Clients Abroad: 6 Essential Steps for a Successful Strategy
1. Competitor Analysis
Starting from what has already been done and trying to improve it is always a good way to tackle complex tasks.
Start by looking at how your competitors behave: how much do they invest on the web? For which keywords do they rank? How do they communicate with their target audience? Try to understand what the strengths and weaknesses of their strategies are, so you can take inspiration from the former and improve the latter.
2. Target identification
Who are the users you want to target? An in-depth study of the target market, including habits, culture and communication methods of the audience you want to interact with is essential to be found.
In a typical inbound perspective, to be visible to the people in target we must speak their language, use the same search terms and offer content in line with their expectations. Only by developing complete buyer personas will we be able to have all the necessary elements to outline a coherent strategy.
New call to action
3. Translation of the site
It goes without saying that relying on a professional translator who masters the target language to perfection is essential, but it is not just a matter of using the right terms.
You also need to pay attention to the most common formats, design, writing systems, etc. Translation is not a mechanical operation, it is a complex and profound work of adaptation that touches the roots of a culture and the identity of a country.
4. SEO and SERP
Translating your website pages is necessary, but not enough to be visible abroad. To be found, you need to implement a whole series of international SEO activities aimed at improving your ranking on search engines to appear in the results abroad as well.
It is important to know that the SERP (search engine results) changes depending on the geographic location, which means that each country, for the same query, will give different results. For this reason, it is advisable to purchase a local domain of the country of reference, with preference for .COM domains.
5. Contents
Offering quality, informative and useful content for users is the core of every inbound marketing strategy , and this approach is valid both in Italy and abroad. To attract, engage and build lasting relationships with potential customers, you need to design an effective content strategy for the country in which you want to sell.
In addition to the website, there are various channels to be covered with Content Marketing : blogs, social media, email marketing, digital PR. The key to success is finding the right combination based on your business activity, the sector in which you operate and the target market.
6. Monitoring
Your website is not an unchangeable monolith. Yes, you have invested time and resources to translate and adapt it to the international market, but correcting any errors along the way is essential to improving performance and increasing conversion rates.
Constant measurement of results (number of visitors, sessions, conversion rate, etc.) helps you make strategic decisions based on real data, not hypotheses and feelings.
By following these six steps you will lay a good foundation for a virtuous internationalization process . We are not saying that it is easy: every business decision requires solid strategic foundations and an almost maniacal attention to even the smallest details.
Inbound Marketing can also make a difference when approaching a foreign market, applying the same techniques used to find customers in Italy and adapting them to the peculiarities of the countries in which you want to sell. After all, people face similar problems regardless of their geographic location. The key is to understand what the specific problems are and how users search for a possible solution.
And this is true for both large companies and small-medium businesses. Digital marketing is essential today to approach new markets and find customers abroad , but it is not a trivial operation at all. It requires a good dose of strategy, planning and the right tools.
There are many reasons why you should internationalize your business. The national market, we know, has been hit by the crisis and for some companies looking beyond the borders of the Bel Paese has become a matter of survival.
But internationalization is not always dictated by necessity. It new zealand whatsapp number data 5 million can also be a strategically advantageous option to anticipate competitors and gain market share. Furthermore, let's not forget that "Made in Italy" is synonymous with quality all over the world and the good reputation of Italian products can play in favor of companies that decide to sell outside national borders.
Regardless of the reasons that drive a business to seek customers abroad, today we have a very powerful tool at our disposal to facilitate the entire process: the Internet.
Web marketing shortens distances and greatly facilitates the life of those who want to address an international audience, but be careful: to sell abroad, it is not enough to translate the pages of your site into a foreign language . The issue is much more complex and requires a strategic approach.
How to Find Clients Abroad: 6 Essential Steps for a Successful Strategy
1. Competitor Analysis
Starting from what has already been done and trying to improve it is always a good way to tackle complex tasks.
Start by looking at how your competitors behave: how much do they invest on the web? For which keywords do they rank? How do they communicate with their target audience? Try to understand what the strengths and weaknesses of their strategies are, so you can take inspiration from the former and improve the latter.
2. Target identification
Who are the users you want to target? An in-depth study of the target market, including habits, culture and communication methods of the audience you want to interact with is essential to be found.
In a typical inbound perspective, to be visible to the people in target we must speak their language, use the same search terms and offer content in line with their expectations. Only by developing complete buyer personas will we be able to have all the necessary elements to outline a coherent strategy.
New call to action
3. Translation of the site
It goes without saying that relying on a professional translator who masters the target language to perfection is essential, but it is not just a matter of using the right terms.
You also need to pay attention to the most common formats, design, writing systems, etc. Translation is not a mechanical operation, it is a complex and profound work of adaptation that touches the roots of a culture and the identity of a country.
4. SEO and SERP
Translating your website pages is necessary, but not enough to be visible abroad. To be found, you need to implement a whole series of international SEO activities aimed at improving your ranking on search engines to appear in the results abroad as well.
It is important to know that the SERP (search engine results) changes depending on the geographic location, which means that each country, for the same query, will give different results. For this reason, it is advisable to purchase a local domain of the country of reference, with preference for .COM domains.
5. Contents
Offering quality, informative and useful content for users is the core of every inbound marketing strategy , and this approach is valid both in Italy and abroad. To attract, engage and build lasting relationships with potential customers, you need to design an effective content strategy for the country in which you want to sell.
In addition to the website, there are various channels to be covered with Content Marketing : blogs, social media, email marketing, digital PR. The key to success is finding the right combination based on your business activity, the sector in which you operate and the target market.
6. Monitoring
Your website is not an unchangeable monolith. Yes, you have invested time and resources to translate and adapt it to the international market, but correcting any errors along the way is essential to improving performance and increasing conversion rates.
Constant measurement of results (number of visitors, sessions, conversion rate, etc.) helps you make strategic decisions based on real data, not hypotheses and feelings.
By following these six steps you will lay a good foundation for a virtuous internationalization process . We are not saying that it is easy: every business decision requires solid strategic foundations and an almost maniacal attention to even the smallest details.
Inbound Marketing can also make a difference when approaching a foreign market, applying the same techniques used to find customers in Italy and adapting them to the peculiarities of the countries in which you want to sell. After all, people face similar problems regardless of their geographic location. The key is to understand what the specific problems are and how users search for a possible solution.