Get inspired: With a spectacular design for your summer campaigns
Posted: Wed Dec 04, 2024 10:20 am
It's uninspiring, especially when you compare it to UGG's products (below). The popular footwear company took its product, took inspiration from summer, and put its product on the line with an impressive summer email campaign set in Greece. The imagery is stunning, thematic, and balanced with complementary colors and three graphic images with crisp, clear text.
Here your eye doesn't have to be searching for the text like it was in the first example. UGG, known for its winter footwear switzerland customer email list of fuzzy, slouchy boots, took a dramatic new direction by promoting a new sandal product. You can be sure that their campaign goal here was to reach a higher audience. In other words, UGG is about stylish, relaxed quality.
What the drab, uninteresting travel campaigns did right was their mobile responsiveness. Invoking travel imagery is always a good idea. I love what Icon did with their email campaign featuring hot air balloons pretending to be in Paris:
Each of the images in the four quadrants are very similar. The eye is focused on the brightness of the campaign. It's a great concept, and it's a fairy tale that your audience always favors that shade, but they should have had less patterns and more strong colors in at least two of the boxes.
Going back to the idea of summer barbecues, you can draw inspiration from summer favourites to promote your own summer sale. One store in the UK does this brilliantly by using thick cubes of watermelon to spell out the word “SALE”.
Here your eye doesn't have to be searching for the text like it was in the first example. UGG, known for its winter footwear switzerland customer email list of fuzzy, slouchy boots, took a dramatic new direction by promoting a new sandal product. You can be sure that their campaign goal here was to reach a higher audience. In other words, UGG is about stylish, relaxed quality.
What the drab, uninteresting travel campaigns did right was their mobile responsiveness. Invoking travel imagery is always a good idea. I love what Icon did with their email campaign featuring hot air balloons pretending to be in Paris:
Each of the images in the four quadrants are very similar. The eye is focused on the brightness of the campaign. It's a great concept, and it's a fairy tale that your audience always favors that shade, but they should have had less patterns and more strong colors in at least two of the boxes.
Going back to the idea of summer barbecues, you can draw inspiration from summer favourites to promote your own summer sale. One store in the UK does this brilliantly by using thick cubes of watermelon to spell out the word “SALE”.