The back-to-school, college, or university season can be a period of stress and change for parents and students alike. Make that first day back a little easier and you’ll earn their loyalty for life.
Solve their problems and earn their trust with a discount or freebie on a service geared toward students. Or design a two-for-one deal to fill a school backpack. Use cheerful graphics and warm copy to create an effective back-to-school email subscribers will want to click.
Because your audience is kids and parents, feel free to use an eye-catching emoji or two in your back to school email subject lines.
Build up to the big day with reminders, promo previews, and exclusive offers for subscribers. Timed sales and codes add a sense of urgency as consumers rush to avoid missing out. Onsen does this well with their line, “Hurry – it’s our best deal of the year!”
Onsen's Fall email design is all black with cream text and red CTA buttons that say "shop the sale".
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Further reading:
8 of the Best Black Friday Emails to Inspire Your Holiday Campaigns
40 Black Friday & Cyber Monday Email Subject Lines to Boost Your Open Rate
6 Cyber Monday Email Examples (& Why They Work)
7. Veterans Day (November 11, 2024)
The military veteran population in the U.S. stands at over 18 million. Pay your respects on Veterans Day to show your values, impress existing customers, and earn new ones.
Soylent showed their support with a special discount and respectful newsletter.
Fall newsletters with American flags to honor veterans.
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8.
Nothing attracts customers like a Thanksgiving sale. This Thanksgiving marketing Advertising Phone Number Data email from Delivery.com is a great example:
Thanksgiving email marketing by delivery.com showing dinner ingredients.
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Get more holiday marketing insight and keep track of important dates with our 2024 Holiday Marketing Calendar.
Set a start time
Flash sales are an effective way to create a stir around your seasonal discounting. Set a start and end time for your event. With Christmas around the corner, you have a valid reason for a cut-off to make sure customers get their orders in time.
Use a countdown timer, like this one from Wix, on your homepage and email marketing. It will draw attention to the exclusive nature of your deals. You’re encouraging customers to seize their last chance to grab a bargain before the Christmas sales.
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Build anticipation on email
With your sale times set, start promoting your discounting on email. Build momentum by sending preview emails in the downtime between Thanksgiving and Cyber Monday.
Customers want to feel like they’re getting exclusive offers so send special sale previews to those registered in your loyalty program. Even if they don't buy, you’re reminding them of how much you value them.
Michael Dean, co-founder at Pool Research likes to focus all his energies on email marketing. “Our customers are directly available to us through our mailing list. This is our first port of call when it comes to promoting holiday sales and offers. There's obviously a huge increase in the volume of promotional emails this time of year. Taking the time to perfect our email content is vital. One of the ways we do this is by analyzing data from previous holiday sales. This ensures we're always learning and improving our marketing efforts compared to last year.”
