Top 7 Email Strategies to Re-Engage Your Customers
Posted: Wed Dec 04, 2024 10:56 am
Whether you call it re-engagement, re-activation, or lapsed consumer emails, the bottom line is that you must craft the best email copy possible to make the difference between a happily re-engaged subscriber, and one who becomes just a quick memory. Apply these seven strategies and watch your re-engagement metrics soar!
CTA Rules – There is no substitute for a call to action (CTA) so you need to pay special attention to being exquisitely clear and lucid about what uk consumer email list it is you want your subscriber to do. Don’t worry about jumping ahead, feel free to have a polite and respectful tone to inform your customer that they need to do this now. Don’t beat around the bush or waste time around the point… get to that point quickly and make it count!
Motivate through incentives – One of the founding principles of the Internet is that everyone wants something for nothing and that is why discount incentive programs are so overwhelmingly popular and effective. There is absolutely no reason why your re-engagement campaign cannot be based on motivating your subscribers by offering them savings towards another purchase. The best incentives are those that are clearly of great value to the customer so they should not be skimped on. In the famous words of an old saying, it is stated that the customer should be given an offer that he cannot refuse.
Short and Sweet – Your customer will respond better to a shorter, more direct approach, so using a fairly brief template while keeping your subject line just as short will work to your advantage. Make sure your subject line and preheader vary significantly from how your emails work so your subscriber is immediately aware that this is a special message. Recognizing the difference will be the goal.
CTA Rules – There is no substitute for a call to action (CTA) so you need to pay special attention to being exquisitely clear and lucid about what uk consumer email list it is you want your subscriber to do. Don’t worry about jumping ahead, feel free to have a polite and respectful tone to inform your customer that they need to do this now. Don’t beat around the bush or waste time around the point… get to that point quickly and make it count!
Motivate through incentives – One of the founding principles of the Internet is that everyone wants something for nothing and that is why discount incentive programs are so overwhelmingly popular and effective. There is absolutely no reason why your re-engagement campaign cannot be based on motivating your subscribers by offering them savings towards another purchase. The best incentives are those that are clearly of great value to the customer so they should not be skimped on. In the famous words of an old saying, it is stated that the customer should be given an offer that he cannot refuse.
Short and Sweet – Your customer will respond better to a shorter, more direct approach, so using a fairly brief template while keeping your subject line just as short will work to your advantage. Make sure your subject line and preheader vary significantly from how your emails work so your subscriber is immediately aware that this is a special message. Recognizing the difference will be the goal.