What moves human beings

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And because of this, consumers can become true brand ambassadors and are willing to wait for hours in a queue to be the first to enjoy a new product. What consumers are looking for Now, are lovemarks a strategy exclusive to large companies? The answer is no, as small businesses can also generate an emotional relationship between their brands and their customers.


The most important thing is to know that poland mobile database audience thoroughly, and what their deepest desires are. And in this sense, SMEs have an advantage, because they have more direct contact with their audience. Now, to go a little deeper into the topic, let's look at what consumers need to fall in love with a brand.


And some success stories to inspire you. #1. Emotion Consumers are no longer satisfied with solutions to their problems, so they opt for brands that can trigger feelings, such as nostalgia or pride. is emotion, not reason. Kevin Roberts Success story: Ay Güey! This clothing and accessories brand, which is now fifteen years old, celebrates its love for Mexico through its colorful designs.