We must always be careful when using jargon

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At least two scenarios are possible that we absolutely do not want to realize. The first scenario concerns businesses that try to get closer to the audience through jargon (we often see such examples with companies trying to connect with a younger audience). If you use jargon terms in your copy that are not familiar to you, you risk missing the point of the message and being recognized as intruders by your target audience . Another scenario concerns the use of jargon terms that are characteristic of a certain industry. By using these expressions, we may seem more eloquent, but we increase the risk of sending an unclear message to an audience that may not be sufficiently familiar with the terminology .

If you manage to convey complicated information in a simple way, it speaks best of your phone number list copywriting abilities, as well as your knowledge of the subject.

3.   Passive voice
Whenever you have the chance, use the active instead of the passive in your copies. Active (as the name suggests) refers to action and promptness. A sentence in the passive voice generally seems sluggish and is not the call-to-action we need.

In active sentences, the focus is on the subject (doer of the action) . In passive sentences, the focus is on the object. The target audience will mostly be recognized in the role of the subject, which means that the subject must be highlighted in the copy .

4.   Use of "weak" words
A good copywriter is constantly working on enriching his vocabulary. Why? Because that's exactly what will prevent him from making the mistake we're going to look at now. Our post (at best) initially receives only a few seconds of attention from users. "Weak" words will certainly not lead him to action in that short period.

What are “weak” words ?

Note the following examples:

"She was so enthusiastic about the online training that she immediately shared her experience with her friends."
"She was so delighted with the online training that she invited her friends to sign up at the same rate!"
The information we transmit is the same. The difference is only in the power of words, that is, the intensity of emotions that certain words can convey more successfully.

5. Too many attachments in one copy
The role of adverbs is to describe the verb or adjective in more detail. If we want to describe something more precisely, we will use adequate adverbs. No problem there. The problem arises when we overload the sentence with adverbs, so the information falls into the background :

"He headed for the nearest exit at high speed."