Logic kills magic

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The rules of logic do not allow for magic. For example, logically speaking, if we want to improve the business of a hotel, we will focus exclusively on improving the offer, and not on the way people perceive the hotel. Context can work wonders because it is based on magic, claims Sutherland.

Improving the offer should not be neglected, but building a brand is actually playing with perception. Playing does not mean that we are trying to deceive or deceive anyone, but that we are trying to stand out from the competition with an whatsapp number list imaginative approach and create an experience that no one else offers . In this way, a mental monopoly is created .

7. A mistake with a positive outcome is still progress
By strictly following the logic of marketing, we will always arrive at only one solution. However, history has shown that progress is not always based on blindly following the rules. On the contrary, progress is almost impossible if we do not sometimes “go astray”, even if this means completely deviating from expectations . Methodological purity should not jeopardize the range of possible solutions. Post-rationalization, according to Sutherland, is a waste of time, because we do not allow ourselves the freedom to admit that progress occurs by chance. If we look at it from a biological point of view, the entire evolution has taken place more or less unplanned, following the needs of consumers (in this case, individuals).

8. Dare to test counterintuitive things, because no one else will
If you try something unprecedented at work and fail - you'll probably get fired. If you follow the rules and don't get the expected results - you'll probably get a new opportunity. If you try something unexpected and succeed - you'll automatically be considered an expert! We can't expect innovation if we don't allow room for exploration and experimentation .

It is clear that most resources should be focused on specific tasks and proven methods, but in every organization, resources should also be allocated for experimentation. Only in this way can we come up with new solutions, change perceptions, improve functioning and get out of our comfort zone. If the competition is afraid to try something new, allow yourself the occasional luxury of stepping where the competitive marketing has not yet stepped.