Using AI for SEO: What's Possible?

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The GPT chatbot can have an IQ of up to 155, so we can assume that Google's AI is capable of vetting resources to some extent like a human. A human who vets a page for relevance and suitability for their purpose.

And you can ask yourself these questions:
Are you an experienced expert in the subject you are writing or speaking about?
Do other experienced professionals speak fusion data highly of you and your expertise?
Do you have a bad reputation for spamming Google to rank higher?
How does what you say about the topic relate to other experts in the field?
Is this the best product for what I'm looking for?
Don’t forget that Gomes also said that AI will move from answers to journeys. And this is very important! Gomes is suggesting that Google can track how you and your visitors engage or create content about your brand.

This allows Google to answer much more relevant questions:
Are people benefiting from your product or service?
Is one website/company affiliated with another or distinct with customers using both?
Do customers share information about your product and then search for it on Google?
It's high time to stop thinking about SEO in terms of ranking signals and focus on how people search for information and why.