When you run each promotion, pay special attention to what increases you see: for example, more email clicks, page visits, conversions, and reviews. If one of the options has a better increase than the other, you have your answer – you just have to decide if it justifies the cost.
Jake Rheude
Jake Rheude is the VP of Marketing at Red Stag Fulfillment, a warehousing company that focuses primarily on ecommerce order fulfillment. When he’s not learning about what’s new in the world of eCommerce, marketing, and logistics, you can either find him skiing in the mountains or at home in Knoxville with his dog Reagan.
This article originally appeared in the ShopPad blog and has been published here with permission.
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