Do your subscribers routinely flag your messages or mark them as spam? This shouldn't happen: keeping the complaint rate low is very important, a good limit to stay within is less than 0.1% of total emails delivered.
Make the unsubscription process accessible and fast : one or two clicks at most. If you want to know more, read the column we have dedicated to unsubscribe.
Avoid spam traps and blacklists
Coming across a spam trap – an email address created by ISPs to catch spammers – can affect your reputation and cause deliverability problems. To avoid this problem, keep your database clean and organized and acquire data only from safe and certifiable sources , such as btc users database.
Sending newsletters and DEMs from a blacklisted IP can have the same consequences, if not worse. If your email marketing activity is generally limited and you have a very low level of complaints, you should be safe. But as the sending frequency increases, your attention must grow. In general, however, in addition to making sure you follow all the good email marketing practices (frequency, secure database, presence of unsubscription, interaction and relevance), do not forget to always send with a professional sending tool , equipped with secure and frequently updated IPs .
In the unfortunate event that you should be blacklisted, respecting all good common practices will still allow you to resolve the issue very quickly, demonstrating to your ISP the good reputation you have earned over time.
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