Email marketing which becomes an integrated tool

[armdrejoan]

Despite the constant predictions of the decline of chinese overseas america database, especially by Social Media purists, spending on email marketing continues to increase. But according to major investors, and here at DB to Data it seems extremely convincing, email is nothing more than the first social network ever created, with a more closed structure but with an equally long tail. Email bypasses conventional rules of engagement, but provides a large, secure and relatively formal environment (based on choices made in the strategic phase) where messages can be archived to create chains of communication. This last aspect makes email an ideal tool for conducting your business.

In fact, the emergence of social media, with all due respect to the purists, has strengthened the role of to create more powerful and strategic engagements.

From a research conducted by iContact on a sample of 601 decision markers belonging to companies with an annual turnover between 1 and 50 million dollars regarding the health of email marketing, some trends emerge that are destined to last even in the new year:

Budget allocated to email marketingBudget size. On average, companies spend 15% of their budget on email marketing, which is more than the following activities: in order, events, PR, SEM, social media, and SEO.