How to improve the unsubscribe process?

[armdrejoan]

1) Provide an unsubscription process. It is trivial, but fundamental. The main key to ensuring customer satisfaction is to implement an unsubscribe process, making it simple to use. The button or link should immediately take the user to a page where they can confirm the unsubscription, avoiding requiring passwords or other codes. Good practice requires that a further communication is subsequently sent to the user confirming the removal, this reassures the user that their request has been taken into account and confirms the professionalism of the sending company. This is also a good opportunity for a last attempt: therefore, insert a link to cancel the operation in case of errors or second thoughts. In the event that the removal is not automatic and immediate, remember to warn the user of the necessary technical times.

2) Don't hide the unsubscribe link. The more a company tries to hide the unsubscribe, the more numerous and aggressive the complaints or reports will be, thus worsening the decline in performance of the entire campaign. You don't need a large button, but not even a gray link with a font size of 7 px. Provide a visible link - highlighted with the traditional underline - and place it in the footer, right where users have become accustomed to looking for this feature. Although this is a position still used by several companies, we advise against inserting the link in the header of your email: in this case it would be a really too inviting invitation, furthermore this wording would be displayed in the preview of the reading client, a decidedly unattractive solution.

3) Test the unsubscribe function regularly. Although the chinese overseas australia database link was tested when it was created, many factors could influence its effectiveness over time. Make a habit of testing the link before each send, verifying that the unsubscribed user has actually been removed from the mailing list.

4) Don't neglect the design of the page. Often the web page from which you unsubscribe from a newsletter is neglected by companies. In reality, it is a very important page that represents the last opportunity to make a good impression on a disappointed or neglected user. Keep a very simple structure, but maintain the company image using graphics and elements that refer to the email or your site.

5) Change the outcome of the action by offering other possibilities. If it is true that on this page the last joke about the reader's loyalty takes place, then take the opportunity to understand their preferences, in this way you can perhaps offer them other ways to stay in touch with you. If your company sends a lot of messages, it is likely that not all recipients will be happy to receive all the updates with such frequency. In order not to force these users to cut to the chase , completely removing themselves from all communications, offer them new cuts of your newsletter, based on specific topics or on a different frequency. A segmentation of this type will not only be useful to minimize the rate of unsubscriptions, but will allow you to send relevant information to the most appropriate and well-disposed target.

6) Take advantage of failure: ask users the reasons for unsubscribing. Although physiological, a user unsubscribing from a newsletter is still a warning signal about the functioning of the communication machine. Knowing the reasons for unsubscribing is useful to understand why this relationship is no longer destined to last, it is therefore an opportunity to understand and resolve any problems.

7) Check the responses to your newsletter . We have already focused on why it is not appropriate to use a no reply as a sender , but once you have established the address from which to send your newsletters, you need to monitor it regularly to check not only for generic requests, but also for removal requests.