Improve your page experience and usability with these tips!
Posted: Sun Apr 06, 2025 4:14 am
In 2022, various Google updates made life difficult for many SEO managers: Google Core Updates, Helpful Content Updates, and Spam Updates. Google is increasingly targeting "negative SEO" and "irrelevant content" in an attempt to focus on the search engine's users . This has created a new ranking factor that, at first glance, has little to do with search engine optimization .
UX
But a good website must contain many keywords!
...or something similar is often said by SEO managers or agencies who want to see quick results in a website's rankings. This is only partially true, as last year's Google updates primarily focused on page experience and user-friendliness. Usability and page experience are key factors for a successful website. They not only influence user satisfaction but also impact a website's doctor data search engine ranking. In this blog post, we'll take a closer look at what usability and page experience mean on a website, why they're important, and which Core Web Vitals contribute to improving user-friendliness and thus a website's SEO.
What are page experience and usability?
Usability refers to the user-friendliness of a website. It's about ensuring that navigation is intuitive, content is easily accessible, and interactions are simple and understandable for users. A user-friendly website makes it easier for visitors to find the information they need quickly and easily.
Page experience, on the other hand, refers to the overall user experience on a website. It includes aspects such as loading speed, mobile optimization, interaction options, and visual design. A good page experience ensures that users stay on the website longer and may even recommend it to others.
These two factors are extremely important for a website's SEO. Search engines want to provide their users with the best possible results, and therefore, user-friendliness and page experience are taken into account when evaluating a website's relevance. A user-friendly and fast website will therefore rank higher than one that is slow and cluttered.
UX
But a good website must contain many keywords!
...or something similar is often said by SEO managers or agencies who want to see quick results in a website's rankings. This is only partially true, as last year's Google updates primarily focused on page experience and user-friendliness. Usability and page experience are key factors for a successful website. They not only influence user satisfaction but also impact a website's doctor data search engine ranking. In this blog post, we'll take a closer look at what usability and page experience mean on a website, why they're important, and which Core Web Vitals contribute to improving user-friendliness and thus a website's SEO.
What are page experience and usability?
Usability refers to the user-friendliness of a website. It's about ensuring that navigation is intuitive, content is easily accessible, and interactions are simple and understandable for users. A user-friendly website makes it easier for visitors to find the information they need quickly and easily.
Page experience, on the other hand, refers to the overall user experience on a website. It includes aspects such as loading speed, mobile optimization, interaction options, and visual design. A good page experience ensures that users stay on the website longer and may even recommend it to others.
These two factors are extremely important for a website's SEO. Search engines want to provide their users with the best possible results, and therefore, user-friendliness and page experience are taken into account when evaluating a website's relevance. A user-friendly and fast website will therefore rank higher than one that is slow and cluttered.