As you probably already suspect, it will not be enough to search for keywords for the online shop and create appropriate word combinations from them.
There are numerous other aspects that are important for your success. The most important is a good ranking. This means your store should be displayed at the top of Google search results. These results pages are referred to by experts as SERPs .
These four letters stand for Search Engine Result Pages. A high ranking is important because users usually only click on the top three entries. However, you can only achieve this goal if your page meets several requirements. You'll learn what these are below.
The content is important
Your site should offer interesting content for visitors. This is called content because ig data English terms have become established in the field of website creation and online marketing. The most important thing in this area is SEO texts for online shops. Site visitors are naturally also enthusiastic about multimedia content such as images, graphics, or videos, but for a good ranking in the SERPS, only text is actually decisive.
This is because the bots that constantly crawl and analyze website content can only handle text. Therefore, interestingly designed websites with lovingly crafted content won't bring you success if they don't contain enough text. This is precisely the biggest challenge in SEO for online shops.
Shop operators want to present their visitors with as many items as possible, complete with numerous high-resolution product photos. This is a highly recommended approach, but such pages cannot be properly classified by Google bots. Therefore, such pages usually don't achieve high rankings.
When creating content, there are a few specific things you should definitely consider. First and foremost, it's the perfect placement of keywords. Generally, you should get into the habit of choosing only one keyword for each page. This can, of course, be a long-tail keyword. However, there are many webmasters who try to rank for multiple keywords simultaneously with one website.
However, this is not recommended because this method rarely works. In most cases, it leads to problems with correct indexing, which in turn leads to poor ranking results.
website contentIn order for your shop to achieve a good ranking in the SERPS, it is important to choose the right number of key phrases and, above all, the perfect placement.
In any case, the long-tail keyword belongs in the page title and in the page description, which is known as the meta description. The keyword phase is also important in the first and last paragraphs. It should also appear in about half of all subheadings.
The phrase should, of course, also be found within the body text, as well as in some alternative text for images. However, the total number should not exceed two percent. The most important keyword should not appear more than twice per 100 words of text. Otherwise, Google would classify it as keyword stuffing and devalue your page. However, you are welcome to use synonyms or paraphrases of the important terms.
Noch ein kleiner Tipp: Fällt es bei der Texterstellung schwer, eine Keyworddichte von zwei Prozent zu erreichen, dann kommst Du auch mit weniger aus. Der Text sollte nicht durch das Hineinquetschen von Keywords oder Keyphrasen unlesbar werden. Das macht sich ebenfalls nicht gut bei der qualitativen Einstufung von Google.
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