Strengthening trustworthiness in online commerce
Posted: Sun Apr 06, 2025 6:43 am
When choosing an online store, customers appreciate the feeling that they're shopping on a trustworthy site . Seals and reviews can help build trust in the store.
Providers such as TrustedShops, TÜV Süd S@fer-Shopping, EKomi or The KSV credit rating label can help with this. Customers should be able to access further information by clicking on the seal . They should therefore be placed in clearly visible locations and be clickable – ideally both on the homepage and during the purchase process .
Customer reviews play an important role in trustworthiness and purchase decisions band data because they encourage potential customers to follow the same path. If the reviews are positive This creates trust and encourages users to make a purchase themselves . Studies show that authentic reviews are just as trustworthy in people's eyes as a recommendation from a trusted person. The more the customer experience with the online shop differs from others and the greater the feeling of togetherness, the more likely it is that more customers will have this experience and, accordingly, the more sales will be generated. In other words: Authentic reviews not only help a company win potential customers but also give the shop a positive review – and thus create a positive image for the company.
Dividers in EDELWEISS colors for blog posts
Successful sales marketing with call-to-action elements
By incorporating clear call-to-action (CTA) elements , you make it easier for customers to make a purchase. You can offer support and guidance by helping them address challenges they may encounter while shopping online. These CTA elements stimulate different psychological aspects—the subconscious reacts to certain words and statements differently than the conscious mind.
One example is the " act now " strategy with phrases like " Order now with free shipping " or " Order now 10% off ." With such calls to action, shop operators can send out conscious impulses to encourage users to make a purchase .
A properly placed CTA should be easy for the user to understand and find at the moment they are ready to purchase. This can bridge crucial moments to create a sense of urgency and thus convert more prospects into customers .
Providers such as TrustedShops, TÜV Süd S@fer-Shopping, EKomi or The KSV credit rating label can help with this. Customers should be able to access further information by clicking on the seal . They should therefore be placed in clearly visible locations and be clickable – ideally both on the homepage and during the purchase process .
Customer reviews play an important role in trustworthiness and purchase decisions band data because they encourage potential customers to follow the same path. If the reviews are positive This creates trust and encourages users to make a purchase themselves . Studies show that authentic reviews are just as trustworthy in people's eyes as a recommendation from a trusted person. The more the customer experience with the online shop differs from others and the greater the feeling of togetherness, the more likely it is that more customers will have this experience and, accordingly, the more sales will be generated. In other words: Authentic reviews not only help a company win potential customers but also give the shop a positive review – and thus create a positive image for the company.
Dividers in EDELWEISS colors for blog posts
Successful sales marketing with call-to-action elements
By incorporating clear call-to-action (CTA) elements , you make it easier for customers to make a purchase. You can offer support and guidance by helping them address challenges they may encounter while shopping online. These CTA elements stimulate different psychological aspects—the subconscious reacts to certain words and statements differently than the conscious mind.
One example is the " act now " strategy with phrases like " Order now with free shipping " or " Order now 10% off ." With such calls to action, shop operators can send out conscious impulses to encourage users to make a purchase .
A properly placed CTA should be easy for the user to understand and find at the moment they are ready to purchase. This can bridge crucial moments to create a sense of urgency and thus convert more prospects into customers .