Chatbots on WhatsApp
Posted: Sun Apr 06, 2025 8:24 am
Good news for marketers, because it gives us the opportunity to communicate with up to a billion potential customers via a platform that they know and use a lot. But what will WhatsApp Business offer us? At the moment, little is known. High time to discuss what features I expect!
Facebook Messenger already lets businesses use chatbots for all sorts of useful functions – from taking orders to helping you find recipes to pointing you to interesting new blogs. It makes sense that WhatsApp would get similar functionality, letting WhatsApp users engage with a branded chatbot as well.
Facebook is slowly rolling out more of these interactive experiences in Messenger, also known as M Suggestions . country email list I bet WhatsApp will follow suit soon!
2. Sponsored messages to users
Brands naturally want to have the opportunity to start chats with potential consumers on WhatsApp. Various brands already capture this option by asking users to add the company number and start a conversation (give opt-in). Then, sporadically, an app is sent with, for example, a nice offer. Adwise also shares our knowledge with registered customers via a special knowledge channel on WhatsApp.
You need to think carefully about whether you want to use this as a company. Does it fit your brand? Also think carefully about the way you communicate. It should not be too pushy and should really have added value.
Facebook Messenger already lets businesses use chatbots for all sorts of useful functions – from taking orders to helping you find recipes to pointing you to interesting new blogs. It makes sense that WhatsApp would get similar functionality, letting WhatsApp users engage with a branded chatbot as well.
Facebook is slowly rolling out more of these interactive experiences in Messenger, also known as M Suggestions . country email list I bet WhatsApp will follow suit soon!
2. Sponsored messages to users
Brands naturally want to have the opportunity to start chats with potential consumers on WhatsApp. Various brands already capture this option by asking users to add the company number and start a conversation (give opt-in). Then, sporadically, an app is sent with, for example, a nice offer. Adwise also shares our knowledge with registered customers via a special knowledge channel on WhatsApp.
You need to think carefully about whether you want to use this as a company. Does it fit your brand? Also think carefully about the way you communicate. It should not be too pushy and should really have added value.