However, Dutch companies
Posted: Sun Apr 06, 2025 8:34 am
Although advertising on Pinterest is not yet available in the Netherlands, I had the privilege of setting up a campaign for one of our clients, Dremel. In this article I will share some results and findings with you. I will also provide a complete overview of all the possibilities for Pinterest advertising and a sneak preview of what we have been waiting for in the Netherlands for a long time (and still are): Promoted Pins.
In 2012 I wrote about the rise of a new social network: Pinterest . This digital pinboard has existed since c level executive list 2010, but at the time of my blog there was still an invite-only way to register. Things are different now: every month there are two hundred million active pinners , who together place billions of pins. In the Netherlands there are now about 2.5 million active users. And although there seems to be more new developments around Instagram, Messenger and Snapchat these days, Pinterest is not standing still. Just think of Pinterest Lens , the technology that makes it possible to search visually.
and brands have been waiting for a while for new ways to reach Pinterest users, namely through advertising on Pinterest. Last October, it was already written here on Frankwatching that it would not take much longer . After all, it has been possible to use the so-called Promoted pins abroad since January 2015. I will give you a brief overview of the current possibilities.
In 2012 I wrote about the rise of a new social network: Pinterest . This digital pinboard has existed since c level executive list 2010, but at the time of my blog there was still an invite-only way to register. Things are different now: every month there are two hundred million active pinners , who together place billions of pins. In the Netherlands there are now about 2.5 million active users. And although there seems to be more new developments around Instagram, Messenger and Snapchat these days, Pinterest is not standing still. Just think of Pinterest Lens , the technology that makes it possible to search visually.
and brands have been waiting for a while for new ways to reach Pinterest users, namely through advertising on Pinterest. Last October, it was already written here on Frankwatching that it would not take much longer . After all, it has been possible to use the so-called Promoted pins abroad since January 2015. I will give you a brief overview of the current possibilities.