Social E-Commerce: unstoppable growth
Posted: Thu Apr 17, 2025 10:35 am
In just three years, the growth of social e-commerce is expected to triple that of traditional e-commerce. This is largely due to the drive exerted by hyper-connected users of the Millennial generation and the exciting and challenging Generation Z.
According to Accenture's report , Why the Future of Shopping Is Set for a Social Revolution [SGS1] , currently just under two-thirds of active social media users (around 64%) complete the purchasing process on a social network (from discovery to final payment). However, the increase in consumption time on social platforms and the reshaping of the ways in which people interact and purchase will drive this percentage to an all-time high.
The biggest challenge for users remains security when making payments and the communication barriers involved in refunds or product honduras mobile database exchanges. However, once these barriers are removed, user trust will rise, reaching the level we discussed in the previous paragraphs.
The trend of purchasing through social media (with a complete experience) grew during the first months of lockdown in 2020, making Social E-Commerce the new baseline for digital purchases, according to various studies and experts.
Fundamental lines of Social E-Commerce
Content: Content that resonates, content we know, and content that empowers the brand. Unique content created to drive awareness or immediate action. Users, through social media, experience, discover, and learn about experiences and products.
Experience Boost : Social media encourages and motivates users to experience products or sensations through VR or live streaming experiences. This adds value when launching content.
Support network: Users rely on their social networks to obtain discounts or products, as well as to buy or sell. These are very successful models in countries like China (Pinduoduo) and India (Meesho).
These three lines of Social E-Commerce have in common the creativity and power of the user.
What products can we sell?
The aforementioned report indicates that, by 2025, the largest share of social media purchases will be made in fashion (18%), consumer electronics (13%), and home decor (7%). Fresh food will also represent a significant purchasing category (13%). Beauty and personal care are also expected to gain ground rapidly, generating around 40% of average digital spending for this category in key markets.
Social E-Commerce, only for big brands?
Any brand, large or small, can sell through social media by expanding their team training through, for example, the Master's in Community Management and Social Media Strategy, which offers a deeper understanding of strategy and planning for paid investments in social media. This has enormously positive implications for small and medium-sized businesses, entrepreneurs, and other types of businesses, as, thanks to Social E-Commerce, they can potentially reach massive markets and audiences that, previously, without a Social Ads strategy, were unavailable.
The market is changing, and big brands are not only competing with each other, but also facing increasing competition from thousands of smaller companies that successfully execute acquisition and sales strategies through social media. A great example of this is the beauty brand Glow Recipe . In just one year on TikTok, the cosmetics brand has generated more than 90% of its website traffic through the social network and increased its sales by 600% after an influencer (with more than 7 million followers) presented a product through a TikTok video.
According to Accenture's report , Why the Future of Shopping Is Set for a Social Revolution [SGS1] , currently just under two-thirds of active social media users (around 64%) complete the purchasing process on a social network (from discovery to final payment). However, the increase in consumption time on social platforms and the reshaping of the ways in which people interact and purchase will drive this percentage to an all-time high.
The biggest challenge for users remains security when making payments and the communication barriers involved in refunds or product honduras mobile database exchanges. However, once these barriers are removed, user trust will rise, reaching the level we discussed in the previous paragraphs.
The trend of purchasing through social media (with a complete experience) grew during the first months of lockdown in 2020, making Social E-Commerce the new baseline for digital purchases, according to various studies and experts.
Fundamental lines of Social E-Commerce
Content: Content that resonates, content we know, and content that empowers the brand. Unique content created to drive awareness or immediate action. Users, through social media, experience, discover, and learn about experiences and products.
Experience Boost : Social media encourages and motivates users to experience products or sensations through VR or live streaming experiences. This adds value when launching content.
Support network: Users rely on their social networks to obtain discounts or products, as well as to buy or sell. These are very successful models in countries like China (Pinduoduo) and India (Meesho).
These three lines of Social E-Commerce have in common the creativity and power of the user.
What products can we sell?
The aforementioned report indicates that, by 2025, the largest share of social media purchases will be made in fashion (18%), consumer electronics (13%), and home decor (7%). Fresh food will also represent a significant purchasing category (13%). Beauty and personal care are also expected to gain ground rapidly, generating around 40% of average digital spending for this category in key markets.
Social E-Commerce, only for big brands?
Any brand, large or small, can sell through social media by expanding their team training through, for example, the Master's in Community Management and Social Media Strategy, which offers a deeper understanding of strategy and planning for paid investments in social media. This has enormously positive implications for small and medium-sized businesses, entrepreneurs, and other types of businesses, as, thanks to Social E-Commerce, they can potentially reach massive markets and audiences that, previously, without a Social Ads strategy, were unavailable.
The market is changing, and big brands are not only competing with each other, but also facing increasing competition from thousands of smaller companies that successfully execute acquisition and sales strategies through social media. A great example of this is the beauty brand Glow Recipe . In just one year on TikTok, the cosmetics brand has generated more than 90% of its website traffic through the social network and increased its sales by 600% after an influencer (with more than 7 million followers) presented a product through a TikTok video.