The digital press conference: 5 steps to organize it
Posted: Thu Apr 17, 2025 10:38 am
As we well know, the press conference is a comprehensive communication strategy for a brand or product that has always been used to achieve optimal results in public relations.
Although many experts claim that this format is fading, the truth is that new technologies allow us to hold it digitally, a new format that has returned this wonderful event to its golden age.
Before the health emergency situation in which we have found ourselves immersed, this type of press conference was already beginning to be held, which became indispensable during the months of confinement, even becoming something essential, and now, we cannot ignore its use and its innovations, since it can be combined with the holding of the conference on site (in person) so that we have the hybrid press conference.
There's a real need to improve relationships, and in a field where the media is constantly bombarded with news of all kinds—whether in el salvador mobile database print, online , or on TV and radio stations, etc.—it's essential to stand out and generate a conversation that interests and engages them.
In this complex scenario, it's important to know the essential steps and what new methodologies and scenarios are available on the market. Shall we dive in? Let's go!
1. Organization of the digital press conference
Prior organization is very important, especially when dealing with new platforms and technologies. You need to have a very clear idea of the objectives and schedule, the distribution of responsibilities, a detailed picture of what the press conference will be like, and the procedures before, during, and after.
Before you begin, you need to ask yourself a few questions:
Which media are you going to invite?
When to send the invitation?
What invitation format?
When will the wheel be held?
Who will be the spokesperson(s)?
How will it develop and in what order?
Plan B in case of technical failures?
2. Online platform
Which platform should we use? This depends on several criteria, but you definitely need to be very clear about which one works best for the journalists you're targeting (at least in general) and ensure they're familiar with platform X.
It's also important to know which platform will be best for the type of press conference you want to hold and, of course, that it works seamlessly on the most commonly used operating systems.
Other questions we should ask ourselves are:
How many participants do we expect?
Will the spokesperson have to share any kind of presentation?
Will journalists be able to ask questions at the event?
Before the press conference, journalists and media outlets must be invited to the event via a link with instructions on how to connect. It's always a good idea for the public relations or PR team to be well-connected with the journalist, ensuring a successful relationship and being able to respond live in case of technical issues.
The most popular platforms are Zoom, Teams, Skype, and even social media with their LIVE features, but there are many platforms where it can be done.
3. Get ready!
A day or two before the press conference, test everything: the connection, the capabilities of the live streaming platform, the video and sound quality, etc. It's highly advisable to do a thorough rehearsal to identify any fixable issues and avoid problems during the live broadcast.
4. Organizers
Just because we're holding the event online doesn't mean we don't need a good number of organizers. While the number of people on the team may depend on the size and number of participants, you'll definitely need someone responsible for technical support, a presenter, someone in charge of the online room where everything is being held, etc.
Although many experts claim that this format is fading, the truth is that new technologies allow us to hold it digitally, a new format that has returned this wonderful event to its golden age.
Before the health emergency situation in which we have found ourselves immersed, this type of press conference was already beginning to be held, which became indispensable during the months of confinement, even becoming something essential, and now, we cannot ignore its use and its innovations, since it can be combined with the holding of the conference on site (in person) so that we have the hybrid press conference.
There's a real need to improve relationships, and in a field where the media is constantly bombarded with news of all kinds—whether in el salvador mobile database print, online , or on TV and radio stations, etc.—it's essential to stand out and generate a conversation that interests and engages them.
In this complex scenario, it's important to know the essential steps and what new methodologies and scenarios are available on the market. Shall we dive in? Let's go!
1. Organization of the digital press conference
Prior organization is very important, especially when dealing with new platforms and technologies. You need to have a very clear idea of the objectives and schedule, the distribution of responsibilities, a detailed picture of what the press conference will be like, and the procedures before, during, and after.
Before you begin, you need to ask yourself a few questions:
Which media are you going to invite?
When to send the invitation?
What invitation format?
When will the wheel be held?
Who will be the spokesperson(s)?
How will it develop and in what order?
Plan B in case of technical failures?
2. Online platform
Which platform should we use? This depends on several criteria, but you definitely need to be very clear about which one works best for the journalists you're targeting (at least in general) and ensure they're familiar with platform X.
It's also important to know which platform will be best for the type of press conference you want to hold and, of course, that it works seamlessly on the most commonly used operating systems.
Other questions we should ask ourselves are:
How many participants do we expect?
Will the spokesperson have to share any kind of presentation?
Will journalists be able to ask questions at the event?
Before the press conference, journalists and media outlets must be invited to the event via a link with instructions on how to connect. It's always a good idea for the public relations or PR team to be well-connected with the journalist, ensuring a successful relationship and being able to respond live in case of technical issues.
The most popular platforms are Zoom, Teams, Skype, and even social media with their LIVE features, but there are many platforms where it can be done.
3. Get ready!
A day or two before the press conference, test everything: the connection, the capabilities of the live streaming platform, the video and sound quality, etc. It's highly advisable to do a thorough rehearsal to identify any fixable issues and avoid problems during the live broadcast.
4. Organizers
Just because we're holding the event online doesn't mean we don't need a good number of organizers. While the number of people on the team may depend on the size and number of participants, you'll definitely need someone responsible for technical support, a presenter, someone in charge of the online room where everything is being held, etc.