Organize the information well
Posted: Thu Apr 17, 2025 10:46 am
In addition to images, which serve to express something easily, charts can be very useful. We could say that images are the body of an infographic, and graphics are its soul. Charts provide structure to the infographic and help better convey many concepts.
They help draw attention to the aspects you want to highlight. For example, imagine you're creating an infographic about foods that shouldn't be eaten while breastfeeding. You can do this with a graphic that simply shows the images with their names. Something simple and concrete that clearly demonstrates what you want to explain.
The sources
An infographic is a communication tool and, as such, must contain reliable sources from which the information is obtained. For example, in uruguay mobile database the case of foods prohibited during breastfeeding, you must base the statement on reliable medical evidence, either in conducted and verified studies or on websites.
This is especially important if your business is related to food, wellness, or baby products. Even if this isn't the case, sources are considered extremely important when creating infographics. You can use statistics from newspapers or reliable media outlets, among others.
Another aspect to keep in mind when creating your own infographics is to include your company logo or a reference to your website so that viewers understand who the message belongs to.
The same goes for if you've included sources; mention them with your logo or the website where they're published. Also, if your infographics are of interest to the public, they'll likely search for them and want to see them when you publish them. This is an important point that will help you gain online visibility.
Although infographics contain text, they are visually appealing tools, meaning that vision plays a key role. Therefore, it's important to present the information in an engaging way for the user and make it easy for them to understand the message without much difficulty.
Even if we're used to reading from left to right, a message with other shapes, such as circular or ascending, can be very interesting and eye-catching. The image could be etched in our minds and associated with your company. Depending on the process you want to describe, this would be a valid example, or you can choose another one.
Readability
Although an infographic should be concise, consider your target audience and the morphology of the language they use. If your audience is young, it will be very helpful to use inclusive language and terms only they know. For adults, you may prefer a more serious and conventional message and graphics. No one knows better than you what the needs of those users who may become your customers are.
Be consistent
It's true that infographics, in addition to being a powerful tool, could be included in works of art, but this doesn't mean creating a meaningless jumble of images and text. It's important to convey a clear message with few words and very precise images.
This doesn't mean everything has to be brief, as if you look at examples of infographics from well-known companies, you'll see a lot of text and images, but always with a balanced degree of coherence. Don't forget this, as it's one of the most important factors for gaining visibility.
The balance
And following up on the previous point, it's important to be consistent. That is, if an image says everything you want to say, skip the text, and vice versa. If text can explain complicated concepts more simply and concisely than overly complicated graphics could, add it and forget about images.
The unit
This is a must . If necessary, create several infographics for different things, but everything needs to be visually consistent. It should be a clean and understandable design without requiring much effort.
In fact, each element of the infographic should be understood in isolation, yet simultaneously as a whole. Everything is part of a whole, but each one can stand alone.
Conclusion
When it comes to marketing, it's important not to take the value and power of infographics for granted. Following these tips will help you create the best possible infographics, always with the goal of increasing your sales and customer base in mind.
They help draw attention to the aspects you want to highlight. For example, imagine you're creating an infographic about foods that shouldn't be eaten while breastfeeding. You can do this with a graphic that simply shows the images with their names. Something simple and concrete that clearly demonstrates what you want to explain.
The sources
An infographic is a communication tool and, as such, must contain reliable sources from which the information is obtained. For example, in uruguay mobile database the case of foods prohibited during breastfeeding, you must base the statement on reliable medical evidence, either in conducted and verified studies or on websites.
This is especially important if your business is related to food, wellness, or baby products. Even if this isn't the case, sources are considered extremely important when creating infographics. You can use statistics from newspapers or reliable media outlets, among others.
Another aspect to keep in mind when creating your own infographics is to include your company logo or a reference to your website so that viewers understand who the message belongs to.
The same goes for if you've included sources; mention them with your logo or the website where they're published. Also, if your infographics are of interest to the public, they'll likely search for them and want to see them when you publish them. This is an important point that will help you gain online visibility.
Although infographics contain text, they are visually appealing tools, meaning that vision plays a key role. Therefore, it's important to present the information in an engaging way for the user and make it easy for them to understand the message without much difficulty.
Even if we're used to reading from left to right, a message with other shapes, such as circular or ascending, can be very interesting and eye-catching. The image could be etched in our minds and associated with your company. Depending on the process you want to describe, this would be a valid example, or you can choose another one.
Readability
Although an infographic should be concise, consider your target audience and the morphology of the language they use. If your audience is young, it will be very helpful to use inclusive language and terms only they know. For adults, you may prefer a more serious and conventional message and graphics. No one knows better than you what the needs of those users who may become your customers are.
Be consistent
It's true that infographics, in addition to being a powerful tool, could be included in works of art, but this doesn't mean creating a meaningless jumble of images and text. It's important to convey a clear message with few words and very precise images.
This doesn't mean everything has to be brief, as if you look at examples of infographics from well-known companies, you'll see a lot of text and images, but always with a balanced degree of coherence. Don't forget this, as it's one of the most important factors for gaining visibility.
The balance
And following up on the previous point, it's important to be consistent. That is, if an image says everything you want to say, skip the text, and vice versa. If text can explain complicated concepts more simply and concisely than overly complicated graphics could, add it and forget about images.
The unit
This is a must . If necessary, create several infographics for different things, but everything needs to be visually consistent. It should be a clean and understandable design without requiring much effort.
In fact, each element of the infographic should be understood in isolation, yet simultaneously as a whole. Everything is part of a whole, but each one can stand alone.
Conclusion
When it comes to marketing, it's important not to take the value and power of infographics for granted. Following these tips will help you create the best possible infographics, always with the goal of increasing your sales and customer base in mind.