5 reasons why your landing page doesn't convert
Posted: Sat Apr 19, 2025 5:13 am
It would be fair to say that, if not all, then almost all of us are looking for conversions on our landing pages. After all, that's the reason we've spent time and money creating them.
Conversions are essential for our digital business to be successful. When it comes down to it, all the traffic your website receives is useless if you're unable to generate conversions. SEO, social media, marketing, branding... all of these actions are meaningless if you're unable to convert visitors into real customers.
But how can this chilling scenario be remedied?
Let's first understand what a conversion is. Conversions can be defined in many ways. For some businesses, a conversion might be the purchase of a product on their e-commerce site. For others, it might be something as simple as signing up for a newsletter. Regardless of peru mobile database the conversion, describing a conversion as "good" will depend on the business. To give you an idea, it's common for 2-3% of all traffic to convert, so if your e-commerce conversions aren't at least within these parameters, you definitely have a conversion problem and are doing something wrong.
These are, most of the time, the reasons why your page is not converting correctly:
You don't give the user the opportunity to convert.
Examine your page and note how many conversion options you're giving users. If the only opportunity they have is at the bottom of the page or in the contact form, the problem may be the difficulty you're making it difficult for them to convert. You always have to make it easy for them. Make sure you integrate several conversion options throughout your landing page. Believe it or not, those intrusive pop-ups that annoy us all, when well-designed and with a clear value proposition, can increase your conversion rate by 30-40%.
You've overwhelmed your users.
It's a fact. Sometimes we can be very tiresome talking about ourselves. Our product, our story, our wonders, blah, blah, blah. But we forget to put ourselves in the minds of those who really matter: our users. Remember, our goal is to solve one of their needs, and only by giving them the importance they truly deserve can we convert them. Emotional conversion is one of the fastest and most long-lasting conversions there is. Connect with their emotions and you'll win.
If you've noticed that your page's bounce rate is excessively high, you're almost certainly failing in one of these areas:
Remember, it's all about making them feel at home and opening the door with warmth and kindness. Invite them into your world and make them want to stay with you. A good way to understand what's happening on your page is through heat maps. These tools provide us with information about how our traffic is performing, where it's stagnating, and where it's leaving us.
Your users are very distracted.
It doesn't matter much if your contact form is on every page if it's half-hidden among piles of information that doesn't help you convert. Although it may seem surprising, this scenario is one of the mistakes I encounter most often in consulting with my clients.
Just like when you're just getting to know someone, no one likes to feel so needed. Desperation and anything that sounds too forced make you run away, scared, thinking that if they need you so much when they've just met you, something's not right. Well, that's what many businesses do. They bombard their customers with pages full of text, images, and ads until they're numb with confusion. At first, less is more; it works when optimizing your landing page.
Focus your copy on highlighting your value proposition. Highlight what's important. Not for you, but for them.
Conversions are essential for our digital business to be successful. When it comes down to it, all the traffic your website receives is useless if you're unable to generate conversions. SEO, social media, marketing, branding... all of these actions are meaningless if you're unable to convert visitors into real customers.
But how can this chilling scenario be remedied?
Let's first understand what a conversion is. Conversions can be defined in many ways. For some businesses, a conversion might be the purchase of a product on their e-commerce site. For others, it might be something as simple as signing up for a newsletter. Regardless of peru mobile database the conversion, describing a conversion as "good" will depend on the business. To give you an idea, it's common for 2-3% of all traffic to convert, so if your e-commerce conversions aren't at least within these parameters, you definitely have a conversion problem and are doing something wrong.
These are, most of the time, the reasons why your page is not converting correctly:
You don't give the user the opportunity to convert.
Examine your page and note how many conversion options you're giving users. If the only opportunity they have is at the bottom of the page or in the contact form, the problem may be the difficulty you're making it difficult for them to convert. You always have to make it easy for them. Make sure you integrate several conversion options throughout your landing page. Believe it or not, those intrusive pop-ups that annoy us all, when well-designed and with a clear value proposition, can increase your conversion rate by 30-40%.
You've overwhelmed your users.
It's a fact. Sometimes we can be very tiresome talking about ourselves. Our product, our story, our wonders, blah, blah, blah. But we forget to put ourselves in the minds of those who really matter: our users. Remember, our goal is to solve one of their needs, and only by giving them the importance they truly deserve can we convert them. Emotional conversion is one of the fastest and most long-lasting conversions there is. Connect with their emotions and you'll win.
If you've noticed that your page's bounce rate is excessively high, you're almost certainly failing in one of these areas:
Remember, it's all about making them feel at home and opening the door with warmth and kindness. Invite them into your world and make them want to stay with you. A good way to understand what's happening on your page is through heat maps. These tools provide us with information about how our traffic is performing, where it's stagnating, and where it's leaving us.
Your users are very distracted.
It doesn't matter much if your contact form is on every page if it's half-hidden among piles of information that doesn't help you convert. Although it may seem surprising, this scenario is one of the mistakes I encounter most often in consulting with my clients.
Just like when you're just getting to know someone, no one likes to feel so needed. Desperation and anything that sounds too forced make you run away, scared, thinking that if they need you so much when they've just met you, something's not right. Well, that's what many businesses do. They bombard their customers with pages full of text, images, and ads until they're numb with confusion. At first, less is more; it works when optimizing your landing page.
Focus your copy on highlighting your value proposition. Highlight what's important. Not for you, but for them.