The algorithm analyzes
Posted: Sat Apr 19, 2025 8:46 am
Predictive analytics allows us to find patterns that we ourselves might not notice. user behavior and helps to more accurately segment the audience, improve the buyer profile and set up targeting, which ultimately leads to increased sales and improved customer experience
Andrey Sakhabaev, Head of PPC&CRM KINETICA
AI studies user behavior like an attentive psychologist: “Aha, this customer likes to shop on Thursdays, and this group only prefers promo codes after several reminders.” And based on such observations, it builds personalized scenarios that hit the mark.
In 2025, the main goal is to move away from japan cell phone number list standard messages like “you forgot an item in your cart” or “get a 20% discount” to quick, personalized and memorable emails that can grab attention and generate genuine interest from customers.
Despite the obvious benefits, AI and predictive analytics require careful tuning:
Data quality. It's like cooking - you can't make a tasty dish from low-quality ingredients. It's important that your data is clean and structured;
Ethical: In a world where privacy is becoming an important issue, AI must work with data in a way that keeps it safe, like in a trusted bank;
Human factor: AI can come up with great ideas, but always remember that the final decision should be made by a human.
Andrey Sakhabaev, Head of PPC&CRM KINETICA
AI studies user behavior like an attentive psychologist: “Aha, this customer likes to shop on Thursdays, and this group only prefers promo codes after several reminders.” And based on such observations, it builds personalized scenarios that hit the mark.
In 2025, the main goal is to move away from japan cell phone number list standard messages like “you forgot an item in your cart” or “get a 20% discount” to quick, personalized and memorable emails that can grab attention and generate genuine interest from customers.
Despite the obvious benefits, AI and predictive analytics require careful tuning:
Data quality. It's like cooking - you can't make a tasty dish from low-quality ingredients. It's important that your data is clean and structured;
Ethical: In a world where privacy is becoming an important issue, AI must work with data in a way that keeps it safe, like in a trusted bank;
Human factor: AI can come up with great ideas, but always remember that the final decision should be made by a human.